Opinion
August 29, 2022

Young gamers are embracing the metaverse, says Bain & Company

Metaverse

Global consultancy firm Bain & Company has released a report on gaming preferences for young gamers (aged 13–17) and how the metaverse is changing the gaming industry. 

Younger gamers adapt easier to metaverse games and are more interested in them than older gamers. They also believe that metaverse games are superior as they provide immersive experiences and new forms of socializing. The report also underlined that those young players who haven’t tried metaverse gaming yet, still see the potential of it and will probably play metaverse games in the future. Even half of the players who don’t play online games showed interest in the metaverse.

While adult gamers are a little more skeptical about the metaverse, teens are keen on living in a virtual world. Half of the survey participants aged 13–17 prefer to spend time with friends playing video games together, while 42% of surveyed young adults would rather hang out in video games than socialize in real life. About half of the participants would rather attend school events in the metaverse than in real life.

“53% of younger metaverse gamers said they would prefer to inherit a vacation home in the metaverse than on an exotic island,”

the report stated.

Teenagers also listed the most important perks of metaverse gaming. The top feature is an immersive virtual experience, followed by participation in other activities with friends and the opportunity to socialize. Two in five respondents said in-game purchases were the main reason for playing metaverse games. 

young gamers metaverse

The report further stated that young gamers spend more money on games and play more in the metaverse compared to older players: spend 42$ and play for 12.5 hours a week on average. Young players also spend most of their time gaming in comparison to other media activities, such as social media, TV shows, YouTube, music, and reading.

“Young gamers have been paving the future of the metaverse. They have adopted to metaverse-style games, often preferring to socialize with friends in games more than in person. They are increasingly comfortable with virtual reality, so even those that don’t currently play in the metaverse are likely to do so in the future,”

 said Andre James, Global Head of Bain & Company’s Media & Entertainment Practice.

Samer Bohsali, Partner at Bain & Company in the Middle East, said that the global interest in the metaverse is rapidly growing. He mentioned Dubai’s metaverse strategy to add $4 billion to its economy and create 42,000 virtual jobs by 2030.

A few months ago, a survey questioned 2,500 non-gamer adults from the U.S. on their view of the metaverse. While the young adults were more excited about the metaverse, 32% of the total respondents were “scared” of the future revolving around the virtual world. As much as 60% said they were unfamiliar with the metaverse. 

Read related posts:

Disclaimer

In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.

About The Author

Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on [email protected].

More articles
Agne Cimerman
Agne Cimerman

Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on [email protected].

Hot Stories
Join Our Newsletter.
Latest News

From Ripple to The Big Green DAO: How Cryptocurrency Projects Contribute to Charity

Let's explore initiatives harnessing the potential of digital currencies for charitable causes.

Know More

AlphaFold 3, Med-Gemini, and others: The Way AI Transforms Healthcare in 2024

AI manifests in various ways in healthcare, from uncovering new genetic correlations to empowering robotic surgical systems ...

Know More
Read More
Read more
HyveDA Unveils X Committee In Partnership With Lido, Lists wstETH As First Collateral
News Report Technology
HyveDA Unveils X Committee In Partnership With Lido, Lists wstETH As First Collateral
November 21, 2024
Bitfinex: Bitcoin Jumps 39.5% In Nine Days, Indicating Surge In Investor Interest
News Report Technology
Bitfinex: Bitcoin Jumps 39.5% In Nine Days, Indicating Surge In Investor Interest
November 21, 2024
The Rise of the UAE as a Strategic Hub for Web3 Gaming Innovation and International Collaboration
Opinion Lifestyle Markets Technology
The Rise of the UAE as a Strategic Hub for Web3 Gaming Innovation and International Collaboration
November 21, 2024
Bybit Launches Gold & FX Treasure Hunt Competition, Offering Real Gold Rewards
News Report Technology
Bybit Launches Gold & FX Treasure Hunt Competition, Offering Real Gold Rewards
November 21, 2024