Business News Report
November 17, 2022

Pepsi releases ‘Pepsi Black Zero Sugar’ NFT collection on Polygon

In Brief

Pepsi creates “Pepsi Black Zero Sugar,” a collection of 20 NFTs built on Polygon blockchain.

The drop is a created by digital illustrator Timea Balo and the PepsiCo India design team.

Pepsi launches an NFT collection called “Pepsi Black Zero Sugar,” created by UK-based digital artist Timea Balo and the PepsiCo India design team. The 20 digital collectibles are minted on the Polygon blockchain.

The collection is a part of Pepsi’s mission to connect with the younger, more digitally savvy generation. NFTs will be up on the leading NFT marketplace, OpenSea, but further details are yet to be unveiled.

“The NFT art collectibles are centered on modifications made to the classic Pepsi Black “Zero” image, which were inspired by the brand’s passion points to represent significant features like as sustainability, rhythm, movement, creativity, art, the evolving social media landscape, and gamification.”

Official statement.

Winners of the #PepsiBlackeffect challenge, which takes place on the social media app Moj, will receive the Pepsi NFTs. Fans can participate in the contest with Pepsi Black lenses and “flaunt their max SWAG personas” for an opportunity to win digital collectibles. In addition to the NFTs, winners will receive Pepsi memorabilia.

Tanu Sinha, the design director at PepsiCo India, said: “Pepsi’s design strategy, over the years, has witnessed a significant shift with the acceleration of a digital-forward and social-media savvy world.”

Pepsi Black Zero Sugar is the company’s second NFT collection. In December 2021, Pepsi debuted its Pepsi Mic Drop Genesis NFT collection, which included 1,893 generative-style NFTs on the Ethereum blockchain. The music-themed drop was free to mint.

Pepsi’s top rival, Coca-Cola, has already ventured into NFTs. To celebrate Pride Day, Coca-Cola introduced an LGBTQIA+ NFT collection in partnership with South African designer Rich Mnisi. In July, Coca-Cola released the Friendship NFT drop to honor International Friendship Day. In September, Coke partnered with the digital fashion platform DressX to introduce a unique collection of digital clothing.

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Disclaimer

In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.

About The Author

Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on [email protected].

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Agne Cimerman
Agne Cimerman

Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on [email protected].

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