Coca-Cola introduces Pride NFT collection with artist Rich Mini

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Coca-Cola introduced a LGBTQIA+ NFT collection in collaboration with Rich Mnisi in conjunction with marketing firms Virtue and Tafi. The partnership aims to celebrate Pride month with special artworks by Mnisi. 

Virtue is a creative agency powered by Vice, the largest independent youth media company. Tafi is a digital collectible studio that has partnered with such brands as Champion, Adidas, Samsung, Warner Brothers, and others. 

Rich Mnisi is a South African fashion designer known for leading campaigns for LGBTQIA+ rights in Africa. The Coca-Cola Pride collection includes 136 limited-edition artworks designed by Mnisi. 

“Our hope with the pieces is to increase visibility by radiating the full spectrum of the community’s colors and spreading a simple message of Love,” said Coca-Cola’s website

Minting is now open. Users will need to have Matic (Polygon) and connect their wallets using the Polygon Network. The NFTs sell for 335 MATIC (approximately $155). 

The proceeds from the primary sales and resale of the Coca-Cola Pride collection will be donated to charities that serve the LGBTQIA+ community. To start, the company will forward the proceeds to OUT, a South African charity organization that provides individuals with mental and physical healthcare. 

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Valeria Goncharenko

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related.Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities.You can contact her at [email protected]

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