Coca-Cola partners with digital fashion platform DressX

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Coca-Cola announces a partnership with digital fashion marketplace DressX. The collaboration aims to spice up the release of Coca-Cola Dreamworld’s new fantasy flavor, introducing an exclusive collection of digital clothing.

The first three looks from the collection are named Fizzy, Liquid, and Spongy. Users can already try on the items on DressX’s app. 

“There’s no better way to bring the fantasy of dreams to reality than with Coca-Cola Dreamworld and our exclusive wearable collection,”

said the CEO and co-founder of DressX, Daria Shapovalova. 

Dreamworld is a set of limited-edition flavor drinks introduced by Coca-Cola Creations. “Coca-Cola Dreamworld makes the most fascinating parts of our imagination real. This limited edition sparkling beverage from Coca-Cola Creations explores the realms of the surreal, the imaginary, and the otherworldly,” Coca-Cola writes. It’s clear the some qualities inspired the new DressX collection.

Along with the beverages, the initiative features a variety of digital projects, among which are the “Coca-Cola Dreamworld and Tomorrowland AR Musical experience.” It’s worth noting that DressX also participated in this release, providing the techno event with exclusive digital styles. 

The augmented reality fashion store continues attracting the attention of Web2 and Web3 companies alike, and the fascinating re-imaginings of Coca-Cola-inspired outfits are just the newest of DressX’s endeavors. Earlier this month, DressX partnered with Metaverse platform Zepeto to release a collection of digital wearables together with virtual fashion influencer Monica Quin. In July, DressX released a debut free-of-charge garment for the Meta Avatar Store, which is now available for Instagram, Facebook, and Messenger users. 

Among other collaborators of the virtual fashion platform are PacSun, Bershka, L’Officiel, Jason Wu, Roblox, American Eagle Outfitters, and other well-known companies. 

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Valeria Goncharenko

Valeria is an Italy-based writer passionate about web3 and innovation. She is getting her second major in International Business Management while dedicating her spare time to photography and fashion. You can contact her at [email protected]

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