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DressX teamed up with Inditex’s Bershka to create a digital collection.
DressX is the largest augmented reality fashion multi-brand store. Since the creation of the company in 2019, it has partnered with various designers, physical stores, L’Officiel, and Roblox.
This time DressX developed eight AR fashion pieces to celebrate the first digital collection of Bershka. The brand is part of the Inditex group, which also owns Zara, Pull&Bear, Stradivarius, Oysho, Massimo Dutti, and Uterqüe. Bershka currently lists 1,081 stores in 71 countries, and the net sales of the brand are approximately €2,012 million.
With this partnership, DressX expands to a new type of audience. Bershka is considered a teenage brand, so DressX has an opportunity to gain more visibility among gen Z. The digitalization of clothing for such a brand is a great way to promote sustainability.
“This is a phygital item; it exists digitally and physically. You can try the animated AR filter and upgrade your catchy posts,” says DressX about the clothing.
DressX now invites the fashion community to try on the pieces and digitally wear them to support the launch of Bershka’s first digital collection. Smiley print shirt is free of charge, while other pieces range from $1.99 to $2.99.
Individuals can now pre-order AR items on the DressX app and share their favorite looks on social media.
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