DressX partners with Bershka to create a digital collection
To improve your local-language experience, sometimes we employ an auto-translation plugin. Please note auto-translation may not be accurate, so read original article for precise information.
DressX teamed up with Inditex’s Bershka to create a digital collection.
This time DressX developed eight AR fashion pieces to celebrate the first digital collection of Bershka. The brand is part of the Inditex group, which also owns Zara, Pull&Bear, Stradivarius, Oysho, Massimo Dutti, and Uterqüe. Bershka currently lists 1,081 stores in 71 countries, and the net sales of the brand are approximately €2,012 million.
With this partnership, DressX expands to a new type of audience. Bershka is considered a teenage brand, so DressX has an opportunity to gain more visibility among gen Z. The digitalization of clothing for such a brand is a great way to promote sustainability.
“This is a phygital item; it exists digitally and physically. You can try the animated AR filter and upgrade your catchy posts,” says DressX about the clothing.
DressX now invites the fashion community to try on the pieces and digitally wear them to support the launch of Bershka’s first digital collection. Smiley print shirt is free of charge, while other pieces range from $1.99 to $2.99.
Individuals can now pre-order AR items on the DressX app and share their favorite looks on social media.
Read related posts:
- DressX Collaborates with American Eagle Outfitters
- DressX Partners with Printemps
- DressX Supporting Ukraine and Designers During the MVFW
In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.