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DressX, the largest store of digital fashion collections, has collaborated with American Eagle Outfitters Inc. The companies have partnered with Avery Akkineni, the President of Vayner NFT, in order to add fresh visionary ideas to the collection.
The two companies have created a limited-edition collection to commemorate Earth Month.
As sustainability is one of the main ideas behind DressX, the occasion perfectly suites it. The founders of the digital store, Daria Shapovalova and Natalia Modenova, have introduced DressX in July 2020, making it the first platform for digital clothing garments and accessories, aimed at generating zero waste, chemicals and carbon footprints.
The collaboration includes three pairs of digital jeans. The models were inspired by American Eagle Outfitters’ Real Good jeans, which are produced meeting the expectations of the company’s Water Leadership Program.
Each pair of jeans has a ‘water-themed superpower’: H20, Splash and Waterfall.
To try one of the pairs on (or all of them), the users have to purchase AE’s digital jeans on the DressX app or the website. Then, the app is needed to try the jeans on in AR and see the water splashes in action.
The collection will only be available on DressX website and app for a week, till May 2nd.
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