DressX Partners with Printemps
The Metaverse fashion multi brand store has announced its partnership with the French department store Printemps.
The collaboration’s result is a digital collection of 5 items, featuring Printemps’ signature colours, green and white. The collection includes a fedora hat, a liquid suit, a snap heart sweatshirt, a spring rise dress, and a gorgeous grass fur coat. The items’ cost range is from $25 to $40.
The collection is the first ever case of a physical store promoting digital-only fashion pieces. Printemps is going to build a pop-up within the store, where the guests can try the items on in real-time on a human-size interactive screen and record themselves wearing the pieces.
A part from the special collection created for Printemps, the guests will also be able to try on other DressX digital garments, choosing from the digital fashion library.
The DressX phygital pop-up store will be open until May 18th. You can find it on the ground floor of Printemps department store in Paris.
Previously, DressX has created a ‘Support Ukraine’ Collection. The items can be purchased on DressX website or tried on for free on the DressX app.
Read related posts:
- DressX becomes the first digital brand to drop a collection on Roblox
- DressX Collaborates with American Eagle Outfitters
- Gucci announces plans to accept cryptocurrency payments in multiple locations
Disclaimer
In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.
About The Author
Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related.Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities.You can contact her at [email protected]
More articlesValeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related.Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities.You can contact her at [email protected]
