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The Metaverse fashion multi brand store has announced its partnership with the French department store Printemps.
The collaboration’s result is a digital collection of 5 items, featuring Printemps’ signature colours, green and white. The collection includes a fedora hat, a liquid suit, a snap heart sweatshirt, a spring rise dress, and a gorgeous grass fur coat. The items’ cost range is from $25 to $40.
The collection is the first ever case of a physical store promoting digital-only fashion pieces. Printemps is going to build a pop-up within the store, where the guests can try the items on in real-time on a human-size interactive screen and record themselves wearing the pieces.
A part from the special collection created for Printemps, the guests will also be able to try on other DressX digital garments, choosing from the digital fashion library.
The DressX phygital pop-up store will be open until May 18th. You can find it on the ground floor of Printemps department store in Paris.
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