The Sandbox partners with Gordon Ramsay to bring Hell’s Kitchen in the Metaverse


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The Sandbox partners with Gordon Ramsay to bring Hell's Kitchen in the Metaverse

The Sandbox partners with the world’s renowned chef and entrepreneur Gordon Ramsay to create Hell’s Kitchen Experience in the Metaverse. 

Ramsay, whose restaurants have received a total of 16 Michelin stars, announced the partnership on his Twitter: 

The Sandbox will develop the virtual version of Hell’s Kitchen, the culinary TV show hosted by Gordon. The virtual gaming world’s users will have the possibility to participate in the first Metaverse cooking-themed game featuring the Michelin-starred chef’s avatar, along with a virtual kitchen and a restaurant.

The Sandbox partners with Gordon Ramsay to bring Hell's Kitchen in the Metaverse
The Sandbox

To become the Head Chef, players will have to participate in competitions, collect recipes, and create outstanding dishes. Just like in the original TV show, participants will be divided into red and blue teams. 

The company has not yet announced the official release date. 

“We are shaping the Metaverse so that it becomes the expression and expansion of all real-world activities, through the creative opportunities offered by technology: who else better than Gordon Ramsay and Hell’s Kitchen could create the first dining and social experience in the Metaverse of The Sandbox.”

—-Sebastien Borget, the COO and co-founder of TheSandbox. 

The Sandbox focuses its marketing strategy on partnering with celebrities and well-known brands. In July alone, the gaming Metaverse company introduced collaborations with artist Alec Monopoly, DJ Steve Aoki, professional skater Tony Hawk, Playboy, and “Parasite” producer CJ ENM. Seems like the strategy is working – business magazine Business Leader has named The Sandbox one of the top 32 Metaverse companies. 

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Valeria Goncharenko

Valeria is a writer and creator, passionate about Web3, marketing, and fashion. She dedicates her spare time to photography and art direction and has recently minted an NFT collection.

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