Playboy arrives in The Sandbox’s Metaverse
Legendary men’s magazine Playboy has launched the “MetaMansion” experience in The Sandbox.
It will include gaming, programmed events, and NFT releases, with the latter featuring content from the magazine’s library.
Playboy entered the Web3 space in the summer of 2021. The company issued its genesis NFT collection in partnership with artist Slimesunday. Dubbed “Liquid Summer,” it sold out in less than three minutes.
In October 2021, the brand issued an NFT collection called “Playboy Rabbitars.” Its holders will grant access to exclusive experiences in The Sandbox’s Playboy area. The Sandbox LAND owners will also be able to unlock the features.
“Playboy is emblematic for its charm, lifestyle, and entertainment content that has transcended generations and that has already stepped into Web3 with early success. We’re pleased to bring its rich archive of content into the Metaverse and enable true fans to become virtual neighbors of this iconic brand during a future upcoming LAND sale in Q3 2022,” says the COO and Co-Founder of The Sandbox, Sebastien Borget.
The Sandbox is one of the major decentralized universes on the blockchain. The company has partnered with over 200 brands and IPs, including Gucci, Adidas, Ledger, Warner Music Group, Snoop Dogg, World of Women, and others. As a side note, Playboy is not the only editorial that stepped into the Metaverse – American magazine TIME also has a virtual land within The Sandbox.
Read related posts:
Disclaimer
In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.
About The Author
Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]
More articles
Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]
