Business News Report
November 23, 2022

Springfield launches its first metaverse collection

Tendam’s Spanish fashion brand Springfield introduces its first metaverse collection. The initiative was developed in partnership with metaverse experiences company Playoffnations and metaverse consulting and development agency AlterHeaven. 

Dubbed “Metacollection,” it is available on both Roblox and Decentraland through December 18. Notably, Roblox players can purchase and wear the digital garments in-game only, while Decentraland users can buy the items on the platform and dress their avatars in other virtual spaces. 

Springfield

Springfield’s “Metacollection” includes digital clothing that was created based on the existing IRL looks of the brand. So, gaming fans will now have a chance to dress their avatars in “normal” daily clothing. The move is unusual, as most fashion brands tend to develop creative cyber-inspired looks when it comes to the metaverse. 

“Fashion is a way of expressing one’s personality and as in the physical world, everyone will be able to choose their own unique avatar in the metaverse. The avatar itself is fashion, a digital expression of your personality and how you want others to perceive you,”

says the marketing and communications director at Springfield, Rosario Treviño.

This year, several mass-market Spanish brands released their metaverse-themed collections. Amancio Ortega’s Zara created a capsule for the South Korean virtual world Zepeto. In addition, the brand showcases its metaverse “Y2K” collection on the official website. Isak Andic’s brand Mango created an NFT collection. Inditex’s Stradivarius dropped a collection of low-cost virtual items on its app, following Pull&Bear’s surfing game in VR. 

Disclaimer

In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.

About The Author

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

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Valeria Goncharenko
Valeria Goncharenko

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

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