Azuki partners with Ambush to drop a Physical Backed Token clothing collection

In Brief

NFT project Azuki and Japanese streetwear brand Ambush release a clothing collection

The items are backed by Physical Backed Token technology

The raffle takes place on November 9 to 11 on Azuki’s website


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Blue-chip NFT collection Azuki partners with Japanese fashion brand Ambush to release a phygital clothing collection. The companies blended different subcultures and Web3 technology, getting inspiration from both traditional Eastern craftsmanship and innovation. 

The Azuki x Ambush collection includes 500 silver dragon pendants, 50 gold dragon pendants, and 1,000 PBT-enabled hoodies in black and “cloud” colors. 

PBT is the Physical Backed Token technology that was introduced by Azuki developers in October. The innovative open-source standard ties physical items to digital tokens on the Ethereum blockchain. In practice, PBT allows users to verify the authenticity of a physical product and permits them to transfer ownership with no need for a centralized server. Additionally, Physical Backed Tokens can be used to unlock access to digital experiences available for holders.

The collection drops on November 9 at 9 AM PT on Azuki’s website. Users can apply for the raffle through November 11, 9 AM PT. It’s worth noting that individuals will need to connect their wallets and send the ETH value of the desired item in order to participate. 

Following this, Azuki will announce the winners and airdrop them NFTs. Lucky holders will have three days to redeem the tokens for the physical Ambush garments. Individuals that did not win the raffle will receive their ETH back. 

“Azuki is proud to collaborate with AMBUSH to explore the intersection of varied subcultures and web3 technology through the lens of fashion. AMBUSH is bold and innovative, and our collaboration reflects these shared values,”

said Zagabond, the founder of Azuki. 

The current floor price of the Azuki NFT collection is 11.068 ETH (approximately $16,469 at the time of writing), with 267.170 ETH of total volume traded. 

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Valeria Goncharenko

Valeria is an Italy-based writer passionate about Web3 and innovation. She is getting her second Major in International Business Management while dedicating her spare time to photography and fashion.

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