News Report Technology
November 17, 2023

Meta Launches Two New Generative AI Features for Facebook and Instagram Video Editing

Mark Zuckerberg-owned social media giant Meta on Thursday has launched two new generative-AI-based features for video editing, named ‘Emu Video’ and ‘Emu Edit’ that lets users post on Facebook and Instagram.

Emu Video will let users produce four-second videos with the prompt of a caption, photo, or image, paired with a description; while Emu Edit will provides users with a simpler way to edit or modify videos using text prompts.

According to the social media giant, the developments are a part of Emu (Expressive Media Universe) – the company’s first foundational model announced in September 2023, that can generate incredibly realistic and aesthetically pleasing images from text captions.

Emu’s standout feature is its “quality tuning” technique, which boosts the visual allure of images generated by AI text-to-image models, it added.

At the core of Emu’s generative AI technology are a set of AI image editing tools for Instagram, which empowers users to click a photo and modify its visual style or background.

Over the past year, businesses and enterprises have been drawn to the emerging generative AI market, seeking enhanced capabilities and streamlined business processes since the debut of OpenAI’s ChatGPT last year.

Emu’s Key Differentiator from Other Generative AI Tools

The approach by Emu Video involves a two-step process: First, it focuses on generating images conditioned on a given text prompt; and then it produces videos conditioned on both the original text and the generated image. This “factorized” or split strategy in video generation enhances efficiency and allows for the effective training of video generation models.

Emu Video aims to demonstrate that factorized video generation can be implemented through a single diffusion model. By presenting key design decisions, such as fine-tuning noise schedules tailored for video diffusion, Meta is trying to refine its technology further.

Yet another feature of Meta is the implementation of multi-stage training, that enables the direct generation of higher-resolution videos, showcasing Emu Video’s potential to elevate the quality of video content.

According to Meta, Emu Edit addresses a common challenge – many approaches tend to either over-modify or under-perform on various editing tasks, leading to less-than-optimal results. The primary objective of image editing shouldn’t solely revolve around producing a “believable” image, instead, the focus should be on precisely altering only the pixels relevant to the specific edit request.

Unlike other generative AI models, Emu Edit follows instructions to ensure that pixels in the input image unrelated to the specified edits remain untouched.

With such announcements and technology refinements, Meta is positioning itself as a major focal point in the competitive landscape alongside giants like Microsoft, Alphabet’s Google and Amazon.

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About The Author

Kumar is an experienced Tech Journalist with a specialization in the dynamic intersections of AI/ML, marketing technology, and emerging fields such as crypto, blockchain, and NFTs. With over 3 years of experience in the industry, Kumar has established a proven track record in crafting compelling narratives, conducting insightful interviews, and delivering comprehensive insights. Kumar's expertise lies in producing high-impact content, including articles, reports, and research publications for prominent industry platforms. With a unique skill set that combines technical knowledge and storytelling, Kumar excels at communicating complex technological concepts to diverse audiences in a clear and engaging manner.

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Kumar Gandharv
Kumar Gandharv

Kumar is an experienced Tech Journalist with a specialization in the dynamic intersections of AI/ML, marketing technology, and emerging fields such as crypto, blockchain, and NFTs. With over 3 years of experience in the industry, Kumar has established a proven track record in crafting compelling narratives, conducting insightful interviews, and delivering comprehensive insights. Kumar's expertise lies in producing high-impact content, including articles, reports, and research publications for prominent industry platforms. With a unique skill set that combines technical knowledge and storytelling, Kumar excels at communicating complex technological concepts to diverse audiences in a clear and engaging manner.

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