| Personal Brand Presence | 9 / 10 |
| Authoritativeness | 6 / 10 |
| Expertise | 6 / 10 |
| Influence | 7 / 10 |
| Overall Rating | 8 / 10 |
For his piece “The Physical Impossibilities of Death in the Mind of Someone Living,” which depicts a dead tiger shark preserved in formaldehyde, Hirst was nominated for the annual Turner Prize in 1992. The sculpture “Mother and Child Divided,” which depicts an adult and a baby cow both split in half and frozen in formaldehyde, earned the artist the Turner Prize in 1995. For their contentious topics, both pieces of art have drawn their fair share of criticism. In 2008, a single-artist auction featuring works by a British artist broke the previous record set by a Pablo Picasso auction in terms of sales. Through Sotheby’s, he held an auction called “Beautiful Inside My Head Forever,” which brought in $198 million.
The artist acknowledged his belief in nonfungible tokens in 2021. Hirst asserted in favor of NFTs that it’s feasible that galleries will go extinct before NFTs. Additionally, the artist published a number of NFT volumes, including “The Currency” and “Great Expectations.”
HENI is glad to publish Damien Hirst’s Great Expectations physical prints, which come after his 2021 release of 10,000 NFTs. Each edition is an 80 × 80 cm Giclée print set on an aluminum composite panel using a Diasec mounting system. Damien Hirst has signed the prints by hand on the front.
A print of the artwork that appears on a Great Expectations NFT is available for purchase by NFT holders. The cost of the prints is $2,500 (plus any relevant taxes). Each NFT is only valid for usage in conjunction with the acquisition of the matching physical print. In the process, the NFT will be burnt. Every edition in the series will be distinct.
Beginning the year, Hirst reimagined 12 of Eminem’s album covers. The Iovine and Young Foundation, which is constructing a new school in South Los Angeles, will receive the proceeds instead of the artist receiving any commission for the piece.
In addition, Hirst revealed that he will release “The Empress,” a new series in February that will include five brand-new pieces of art named after five female monarchs. The works will be sold by the artist through Heni, with the option to buy the actual prints outright or a Heni Editions NFT Deed that entitles the holder to eventually claim the actual prints. In the end, Hirst is anticipated to continue his NFT drops through 2022, bridging the gap between the conventional world and the digital one.
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