Cuy Sheffield, Head of crypto at Visa

Cuy Sheffield, Head of crypto at Visa

Cuy Sheffield graduated from Pomona College with a bachelor of arts in sociology and worked a few positions before settling into the business development area of TrialPay in 2014, which was acquired by Visa in April 2015, transferring Sheffield into a merchant relationships role.
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Sheffield worked in partnerships until June 2019, when it was announced that he would assist Visa in its entry into the realm of cryptocurrency as the group’s new head of crypto. Sheffield is also a co-chair of the World Economic Forum’s Global Future Council on Cryptocurrencies and a member of the Digital Dollar Project’s advisory board.

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Visa published a report on digital payments and small businesses in January dubbed “Visa Global Back to Business Study — 2022 SMB Outlook.” According to the report, 82 percent of the companies polled said they will take some kind of digital payment option in 2022, with 24 percent planning to accept cryptocurrencies such as Bitcoin.

Visa also revealed more information about its central bank digital currency platform in early January. Given its recent discussions with more than 30 central banks about digital currencies, the company is confident in launching a pilot program with ConsenSys. Visa will compete directly with Mastercard, which will start a similar effort in September 2020.

Visa will definitely continue to follow these companies in order to advise and support them in their cryptocurrency ventures. Sheffield is likely to play a significant role in the successful transition of these units based on the company’s experience.

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