A beginner’s guide to equity token offerings (ETOs)

In Brief

There are several key benefits of using ETOs instead of traditional fundraising methods like IPOs or venture capital funding.

These platforms will allow companies to conduct compliant ETOs, while also providing investors with a safe and secure investment option.


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Equity tokens are composed of several blocks that are used as certificates on the blockchain. They can be used for issuing tokens that can be assigned a name and value. Equity tokens also allow companies to raise funds by selling equity rights instead of debt or stocks.

With the emergence of blockchain technology, there is increasing interest in using this technology for equity token offerings or ETOs. An ETO is similar to an initial coin offering (ICO) in that it allows companies to raise funds by selling tokens issued by the company.

There are several key benefits of using ETOs instead of traditional fundraising methods like IPOs or venture capital funding. For one, ETOs allow companies to tap into a much wider pool of investors, as the funding process is simplified and streamlined. Investors, on the other hand, have access to a wider range of investment opportunities, as companies can now offer equity tokens for a variety of different industries and use cases.

Why were equity tokens created?

Equity tokens were created as a new method of raising capital as a response to the fraud perpetrated during ICOs. A key feature of tokens is that they provide investors with a degree of ownership of the company and can be traded on secondary markets. This allows investors to feel more secure about their investments, as they have some control over how their money is being used and can sell or transfer their equity tokens at any time.

Equity tokens can be offered both publicly and privately. A public offering is open to all investors, while a private offering can be offered only to accredited investors. 

As the risk of fraud and scams increases with a lack of regulation in the crypto space, it is recommended that companies considering an ETO seek legal counsel and work with trusted advisors to ensure compliance with regulatory requirements.

How are equity tokens distributed?

One method of issuing this type of security token is to tokenize the assets of the company for fundraising purposes. A security token offering (STO) allows companies to issue equity tokens that are backed by actual assets, such as stocks, bonds, and real estate. This significantly reduces the risk associated with investing in a company, as investors will have some ownership or rights to these underlying assets.

Public offering of tokenized equity

Public offering of tokenized equity allows investors to liquidate their holdings more easily and provides a higher degree of transparency, as all transactions are recorded on the blockchain.

Private token sale

In contrast to a public offering, a private token sale is offered only to accredited investors. A private sale can also be used to avoid regulatory scrutiny and prevent fraud or scams. However, this fundraising method has the drawback of excluding many potential investors who may lack the necessary accreditation or financial resources to participate in an ETO.

The pros and cons of equity tokens

Pros of equity tokens

People invest in equity tokens because they are heavily regulated and similar to regular stocks. This makes them a safe investment option.

Other benefits of equity tokens include increased liquidity, as investors can easily sell their tokens on secondary markets. Additionally, tokens provide a much wider pool of potential investors, as they can be bought and sold in any country without geographical or regulatory restrictions.

Cons of equity tokens

While there are many advantages to using equity tokens for fundraising, there are also some potential drawbacks. A major risk is the lack of regulation in the crypto space, which can potentially lead to scams and fraud. Additionally, equity tokens may be subject to high volatility due to unpredictable market conditions and speculators who drive up or down prices for short-term gain.

Next steps

Although investing in ETOs is a viable way to raise money for blockchain-based projects, no current crowdfunding platforms are able to meet both retail and institutional investors’ needs. A potential solution to this problem is the development of specialized platforms that are tailored for token fundraising.

These platforms will allow companies to conduct compliant ETOs, while also providing investors with a safe and secure investment option. As regulations continue to evolve in the crypto space, it is important for companies looking to raise capital through ETOs to seek professional guidance and work with trusted advisors to ensure compliance. 

With the right tools and resources, it is possible for companies to successfully launch equity token offerings and bring their innovative blockchain projects to fruition.​

A final note

Overall, equity tokens are a powerful new tool for companies looking to raise capital in an efficient and transparent manner. By tapping into the benefits of both traditional securities and blockchain technology, these innovative new types of digital assets are helping to democratize investment opportunities and expand access to early-stage funding.

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Disclaimer

Any data, text, or other content on this page is provided as general market information and not as investment advice. Past performance is not necessarily an indicator of future results.

Ken Gitonga

Ken Gitonga is passionate about writing. His work involves writing crypto articles on SEO, TAs, News writing, Web3 articles, crypto price prediction, and white paper drafting. Ken is a content writer and marketer. He has worked in the SEO and content marketing industries for over 3 years and has helped businesses grow their online presence and traffic.

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