Yves Saint Laurent Beauty is set to drop its second NFT collection
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L’Oréal Group’s cosmetics and fragrance brand Yves Saint Laurent Beauty announces the launch of its second NFT collection, “Black Opium: The Night Is Ours”
Customers of the U.S., U.K., Australia, and France-based stores will receive NFTs when purchasing Black Opium fragrances.
Yves Saint Laurent Beauty, the luxury cosmetics and fragrance brand of the L’Oréal Group, announces the launch of its second non-fungible token collection. The company partnered with the web3 platform P00LS for this release.
Dubbed “Black Opium: The Night Is Ours,” the collection is dedicated to the brand’s best-selling fragrance line, Black Opium. To start, the company will release 2,014 NFTs called “YSL Beauty Night Blocks” as a tribute to its 2014 fragrance. The drop will include 2,000 original and 14 ultra-rare NFTs, which are to be named by the community.
The brand will gift NFTs to individuals that purchase a fragrance from the Black Opium line in-store. In order to claim the tokens, customers will need to install the YSL Beauty wallet app. Notably, the campaign will only be available in the United States, Australia, United Kingdom, and France-based shops. Individuals can claim the NFTs starting from March 1.
NFTs will grant holders access to exclusive content from the brand, gift vouchers, and 90ml perfumes. In addition, community members will get early access to the second chapter of “Black Opium: The Night Is Ours” drop.
The release supports the “Abuse is not love” program, which aims to prevent intimate partner violence. Once the social tokens are claimed, YSL will donate the proceeds to two non-profit organizations: It’s On Us and En Avant Toute(s).
The brand starts stepping into the web3 space more actively. Last week, YSL Beauty filed NFT and metaverse trademark applications with plans to develop virtual beauty, body, skin-care, and hair-care products backed by NFTs.
Before that, in June 2022, Yves Saint Laurent Beauty released its first NFT collection called “YSL Beauty Golden Block.” The release featured 10,000 tokens that gave users access to utilities and drops.
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