News Report
August 05, 2022

Gucci promotes its new fragrance on Roblox

Gucci promotes its new fragrance on Roblox

Italian fashion brand Gucci promotes its new signature fragrance, “Gucci Flora Gorgeous Jasmine Eau de Parfum,” on Roblox’s Gucci Town.

The fragrance is the first physical Gucci product to be promoted on Roblox. As gaming and Metaverse industries gain users’ attention worldwide, traditional brands began considering virtual worlds when promoting a product or a collection. 

The company introduced a dedicated campaign featuring Miley Cyrus on its virtual billboards. Miley’s avatar is also present at the venue, so players can interact and take photos with the brand’s ambassador. It’s worth noting that the singer is the first celebrity to be featured in Roblox’s Gucci Town. 

Gucci Flora’s marketing campaign allows players to participate in games and challenges and even win rewards. Additionally, users can learn more about the fragrance and take part in numerous activities led by Miley Cyrus’s avatar.

Gucci Flora will be in Roblox-based Town for a limited time. 

Gucci promotes its new fragrance on Roblox

Gucci Town is the brand’s virtual space in Roblox, launched in May. Users can play mini-games, communicate, and discover the story of the fashion house there. The space also includes a virtual store where players can try on and purchase clothes for Roblox avatars. 

The company continues its expansion in the Web3 space. Since May, Gucci has started accepting cryptocurrency as a form of payment in its selected U.S. stores. The company recently added ApeCoin payments as an option, making wealthy BAYC-holders its potential clients. 

Read related posts:

Disclaimer

In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.

About The Author

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related.Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities.You can contact her at [email protected]

More articles
Valeria Goncharenko
Valeria Goncharenko

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related.Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities.You can contact her at [email protected]

Hot Stories
Join Our Newsletter.
Latest News

Web3 Fundraising Report Q3 2023: A Overview of Evolving Trends and Strategies

In this report, we explore all the trends in the AI, crypto and web3 sectors and identify ...

Know More

Virtual Reality Superior Than Video Conferencing for Remote Work Collaboration: PWC Report

In today’s modern era of remote work, the traditional landscape of digital meetings and workshops is undergoing ...

Know More
Join Our Innovative Tech Community
Read More
Read more
Chainlink (LINK) Announces Stacking Mechanism v0.2 Upgrade to Improve Network Functionality
Markets News Report
Chainlink (LINK) Announces Stacking Mechanism v0.2 Upgrade to Improve Network Functionality
November 30, 2023
Seraph Studio Launches ARPG Web3 Game ‘SERAPH: In The Darkness’ on Arbitrum One
Business News Report
Seraph Studio Launches ARPG Web3 Game ‘SERAPH: In The Darkness’ on Arbitrum One
November 30, 2023
NASA and IBM Partner to Develop Geospatial AI for Weather Prediction
News Report Technology
NASA and IBM Partner to Develop Geospatial AI for Weather Prediction
November 30, 2023
AntPool to Refund Record $3 Million Bitcoin Transaction Fee After User Error
News Report
AntPool to Refund Record $3 Million Bitcoin Transaction Fee After User Error
November 30, 2023
What You
Need to Know

Subscribe To Our Newsletter.
Daily search marketing tidbits for savvy pros.