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Yves Saint Laurent Beauté announced the drop of its first-ever NFT.
YSL Beauty belongs to L’Oréal Group. L’Oréal Paris, also belonging to the group, entered the NFT space in December 2021, dropping a collection of five artworks.
Yves Saint Laurent NFT features a “YSL Beauty Golden Block.” The brand will issue 10,000 tokens to mint on the Polygon blockchain. To participate in the drop, users must download the YSL Beauty wallet from Apple Store or Google Play. The beauty brand partnered with Arianee, a company that provides Web3 solutions for brands, to develop the wallet.
Golden Block holders will get early access to utilities and upcoming drops. The first one is due on June 21 and will include YSL fan tokens. The company partnered with P00Ls, a decentralized exchange for creator cryptocurrencies, and music artists Agathe Mougin and Kittens for this release.
“To us, Web3 holds the promise of intensified experiences where artistic reinvention and genuine emotions collide. On this path into the unknown, we believe there is room to play with the codes of beauty. As well as push the boundaries of creativity and technology and help shape a bolder present. All on the edge of reality,” said the CEO of YSL Beauty, Stephan Bezy.
The activation of a wallet will be linked to a donation to the “Abuse is Not Love” program, which fights against intimate partner violence. The company aims to educate 2 million people on intimate partner violence by 2030.
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