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After selling the iconic NFT, FC Barcelona accelerates its Web3 game in a partnership with sports and entertainment-focused blockchain platform Socios.com. The platform’s parent company, Chiliz, will invest €100 million to acquire a 24.5% stake in the club’s Barça Studios.
The investment will support FC Barcelona’s audiovisual unit’s transition into Web3 and its blockchain and NFT strategy. The partnership will also provide exposure to Chiliz Chain 2.0, the first Layer-1 blockchain built for the sports industry.
Barcelona’s president Joan Laporta mentioned that the Barça Studios’ share owned by Socios.com would be responsible for the new NFT launches, fan tokens, and the Metaverse presence of FC Barcelona.
Barça Studios, launched in 2019, is the club’s platform for audio and video content distribution, which leads FC Barcelona’s digital strategy for fan engagement, rewards, and connections, as well as digital products and long-term sustainable revenue.
Socios.com focuses on sports fan tokens and has already commercialized FC Barcelona’s fan cryptocurrency. Insider Sport has reported that more than $39 million of fan tokens have already been sold. The Web3 company will expand the club’s digital strategy to support the efforts to connect with the 400 million global fanbases.
“Barça Studios can now leverage our technology, expertise, and global scale to help roll out the Club’s Web3 content strategy and deliver new long-term revenue streams that will benefit the club for seasons to come,” said Alexandre Dreyfus, CEO of Socios.com and Chiliz. “Blockchain technology can provide fans with a role and membership in their communities that cannot be removed or revoked or spent or expired.”
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