Business News Report
January 20, 2023

MoonPay acquires web3-focused creative agency Nightshift

In Brief

Crypto payment service provider MoonPay has acquired web3-focused creative agency Nightshift, which was rebranded to “Otherlife

The acquisition of Nightshift will allow MoonPay to broaden the list of its services and provide end-to-end solutions.

Crypto payment service provider MoonPay has acquired web3-focused creative agency Nightshift for an undisclosed sum. The latter is rebranded to “Otherlife” as part of the deal. 

This is a big move for MoonPay, which has been growing rapidly since its 2018 launch. The company has raised $642 million in funding to date. The provider is now used by over 5 million customers and has partnered with noted companies such as Nike, Fox, and Universal Parks.

The acquisition of Nightshift will allow MoonPay to broaden the list of its services and provide end-to-end solutions to its clients willing to step into the web3 space. With its team of experienced professionals, the now-called-Otherlife agency will be able to help MoonPay’s clients creatively navigate the world of web3.

Among Nightshift’s existing clients are tech giants Shopify and Adobe. The creative agency’s portfolio also features The Hundreds, Coinbase, and Collab.Land.

“What Nightshift has done really well is show people what Web3 experiences can be and how they can deepen brand engagement. And at the end of the day, if you can show clients how they can be more successful, they don’t care if it’s Web1, Web2 or Web3—they just want to be more successful,” said the enterprise president of MoonPay, Keith Grossman.

Before acquiring a specialized agency, MoonPay introduced several creative initiatives in 2022. In April, the startup published its fashion NFT collection in collaboration with Fondation Vasarely, designer Paco Rabanne, and Selfridges. In June, the fintech company launched the NFT platform Hypermint in partnership with Universal Pictures, Fox Corporation, and Snoop Dogg’s Death Row Records. 

Read related posts:

Disclaimer

In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.

About The Author

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

More articles
Valeria Goncharenko
Valeria Goncharenko

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

From Ripple to The Big Green DAO: How Cryptocurrency Projects Contribute to Charity

Let's explore initiatives harnessing the potential of digital currencies for charitable causes.

Know More

AlphaFold 3, Med-Gemini, and others: The Way AI Transforms Healthcare in 2024

AI manifests in various ways in healthcare, from uncovering new genetic correlations to empowering robotic surgical systems ...

Know More
Join Our Innovative Tech Community
Read More
Read more
Crypto Exchange Jupiter To Introduce Jupiter Swap V3, Dynamic Slippage, Among Other Key Updates In Coming Weeks
Markets News Report Technology
Crypto Exchange Jupiter To Introduce Jupiter Swap V3, Dynamic Slippage, Among Other Key Updates In Coming Weeks
June 14, 2024
Polygon Debuts Its Governance Hub, Providing Unified Transparent Interface For Community Governance 
News Report Technology
Polygon Debuts Its Governance Hub, Providing Unified Transparent Interface For Community Governance 
June 14, 2024
Binance Registers Over 30M New Users In 2024, Customer Assets Surpass $100B Milestone
Markets News Report Technology
Binance Registers Over 30M New Users In 2024, Customer Assets Surpass $100B Milestone
June 14, 2024
Amazon Supports Generative AI Startups With $230M Investment, Allocates $80M To Its Second AWS Generative AI Accelerator Program
Business News Report Technology
Amazon Supports Generative AI Startups With $230M Investment, Allocates $80M To Its Second AWS Generative AI Accelerator Program
June 14, 2024