Italy’s Serie A soccer league broadcasts its first match in the metaverse

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Serie A, the top soccer division in Italy, made history this weekend by being the first league to broadcast in the virtual world. 

Serie A leader Milan played against Fiorentina in San Siro Stadium on Sunday. The match was only available to soccer fans in North Africa and the Middle East via the ‘Serie A room’ in The Nemesis metaverse.  

With the help of the league’s official sponsor, TIM, and collaboration with blockchain agency ConsenSys, thousand of fans were able to see the in-game match and experience interactive features offered by the ‘Serie A room.’  

“We have now chosen to be the primary to broadcast a soccer match within the metaverse as a result of we consider that the frontier of technological innovation is extraordinarily essential for a contemporary league resembling Serie A,” said Serie A CEO, Luigi De Siervo in a release.

“The Center East and North Africa (MENA) signify a strategic space for us as a result of dominant presence of Era Z and the actual receptivity to new developments,” he said. 

The match ended in a 1-0 victory for the Milanese squad, bringing them closer to the national title.  

Basketball teams have already begun showing matches in the virtual world. In January, the NBA team Brooklyn Nets debuted with the first basketball match in the metaverse and gave fans a 360-degree VR experience. 

In February, Manchester City Football Club, the top English team that competes in England’s Premier League, announced plans to build the local and iconic Etihad Stadium in the metaverse that would possibly broadcast VR matches in the future. 

Photo by Emilio Garcia on Unsplash

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Agne Cimermanaite

Agne is a journalist and writer with a background in literature, culture, and arts. She entered the Web3 space in 2021 and began writing about cryptocurrency and NFTs. Agne is passionate about technology and storytelling and is always on the lookout for exciting stories.

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