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Zuckerberg’s Meta is collaborating with digital fashion house DressX to launch a fashion collection for its newly released Avatars Store. Users will be able to wear 3D outfits on Facebook, Messenger, Instagram, and throughout the VR headset Quest’s activities.
DressX is a digital fashion marketplace that bridges Web2, Web3, and fashion by providing Metaverse closets. The startup was founded in 2020 by Daria Shapovalova and Natalia Modenova from Ukraine.
Last month, Meta launched an Avatar Store, a digital marketplace where users can customize their digital identities and purchase luxury items. Prada, Balenciaga, and Thom Browne were the first brands to offer digital wearables to the social media company. The avatar marketplace will first be available in the US, Canada, Mexico, and Thailand but will soon reach other countries.
The digital fashion brand will provide a range of styles, including a mini dress and a DressX branded sweatsuit. The outfits will be sold as complete looks and cost from $3 to $9, and Meta and DressX will split the revenue from digital wearable sales. For the marketplace customers, Meta will still offer free outfits.
DressX plans to launch new fashion collections for Meta every month, but the tech giant is also welcoming independent creators to monetize their designs. DressX already offers this feature in its own marketplace.
“Fashion is a universal visual language, and we are honored to empower people creating avatars on Meta’s platforms with endless possibilities for expressing themselves in the digital world,” DressX said.
DressX is quickly expanding in the Metaverse space. The digital fashion brand has recently partnered with Jason Wu to release Michelle Obama’s ball dress as an NFT. It has also worked with the popular fast fashion brand Bershka to create a digital clothing collection and released a drop in the Roblox gaming Metaverse, already selling over 38,000 pieces. In addition, DressX was featured on the cover of the fashion magazine L’Officiel for a Metaverse issue.
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