News Report
June 10, 2022

DressX partners with Bershka to create a digital collection

DressX partners with Bershka to create a digital collection

DressX teamed up with Inditex’s Bershka to create a digital collection. 

DressX is the largest augmented reality fashion multi-brand store. Since the creation of the company in 2019, it has partnered with various designers, physical stores, L’Officiel, and Roblox

This time DressX developed eight AR fashion pieces to celebrate the first digital collection of Bershka. The brand is part of the Inditex group, which also owns Zara, Pull&Bear, Stradivarius, Oysho, Massimo Dutti, and Uterqüe. Bershka currently lists 1,081 stores in 71 countries, and the net sales of the brand are approximately €2,012 million. 

With this partnership, DressX expands to a new type of audience. Bershka is considered a teenage brand, so DressX has an opportunity to gain more visibility among gen Z. The digitalization of clothing for such a brand is a great way to promote sustainability. 

“This is a phygital item; it exists digitally and physically. You can try the animated AR filter and upgrade your catchy posts,” says DressX about the clothing. 

DressX now invites the fashion community to try on the pieces and digitally wear them to support the launch of Bershka’s first digital collection. Smiley print shirt is free of charge, while other pieces range from $1.99 to $2.99. 

Individuals can now pre-order AR items on the DressX app and share their favorite looks on social media. 

Read related posts:

Disclaimer

In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.

About The Author

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

More articles
Valeria Goncharenko
Valeria Goncharenko

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

Hot Stories
Join Our Newsletter.
Latest News

From Ripple to The Big Green DAO: How Cryptocurrency Projects Contribute to Charity

Let's explore initiatives harnessing the potential of digital currencies for charitable causes.

Know More

AlphaFold 3, Med-Gemini, and others: The Way AI Transforms Healthcare in 2024

AI manifests in various ways in healthcare, from uncovering new genetic correlations to empowering robotic surgical systems ...

Know More
Read More
Read more
Malta Embraces Crypto Future As Gate.MT CEO Highlights Next Wave Of Blockchain Evolution
News Report Technology
Malta Embraces Crypto Future As Gate.MT CEO Highlights Next Wave Of Blockchain Evolution
November 1, 2024
Hedera Introduces Bonzo Finance Liquidity Layer To Catalyze DeFi Growth On Its Network
News Report Technology
Hedera Introduces Bonzo Finance Liquidity Layer To Catalyze DeFi Growth On Its Network
November 1, 2024
Aave’s Proposal To Add wstETH To Aave V3 On BNB Chain Opens For Voting
News Report Technology
Aave’s Proposal To Add wstETH To Aave V3 On BNB Chain Opens For Voting
November 1, 2024
BounceBit Gears Up For CeDeFi V2 Launch, Set To Close V1 On November 4 
News Report Technology
BounceBit Gears Up For CeDeFi V2 Launch, Set To Close V1 On November 4 
November 1, 2024