Charlotte Tilbury Beauty in the Metaverse

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Charlotte Tilbury, the famous beauty brand is inviting its clients to the Metaverse.

The brand has launched the ‘Pillow Talk’ make-up collection, featuring new products: Multi-Glow Highlighter, Push Up Lashes! Mascara, Beautifying Glow Cheek, Eye Kit and Luxury Eyeshadow Palette. 

To promote the launch, Tilbury has gathered together a team of legendary models, among which Twiggy, Kate Moss and Jourdan Dunn.

The brand has not just produced a normal photoshoot, – instead it created its own Metaverse, representing the ‘Pillow Talk Party Virtual Beauty Wonderland’. Charlotte’s Virtual store is an homage to innovation she’s a fan of, and a great way to amplify the user experience of online shopping. 

Within the Pillow Talk Party the visitors can try 3D makeup products, purchase make-up items, get access to exclusive content and see makeup tutorials at Charlotte’s beauty boudoir. More than that, the Metaverse visitor might find and win ‘magic presents’ by Tilbury. One of these is a free 15-minute virtual call with a beauty expert that would give the participant tips on make-up tricks and help shop cosmetics virtually. Then, the user has an opportunity to purchase or gift a proper one-hour make-up consultation.

The 3D volumetric avatar of Charlotte Tilbury is expecting everyone at the Party! 

In order to access, the user has to have an iPhone 10 or newer; Safari browser; and the latest software update. 

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Valeria Goncharenko

Valeria is a writer and creator, passionate about Web3, marketing, and fashion. She dedicates her spare time to photography and art direction and has recently minted an NFT collection.

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