Burberry uses an AR feature to drive sales of its signature Lola bag
High-end British fashion brand Burberry partnered with the web-based 3D and AR solution platform Vertebrae to offer an AR experience to its online shoppers on Burberry.com.
On the brand’s official website, visitors can closely observe the details of Burberry’s signature Lola bag. The 3D, 360-degree view of the quilted, luxurious bag with a TB monogram stimulates the in-store experience.
For the augmented reality experience on 60 Lola items, users need to press the “View in your space” icon and scan the QR code with a mobile device. Users can then style their chosen Lola bag, create an outfit, and see how it fits. Users can thoroughly explore the bag and, for instance, see the interior pockets when they virtually open it.
Snap Inc., Snapchat’s parent company, is the founder of Vertebrae. Snapchat has already launched the try-on tools on its app for users to try on wearables by using AR technology. Fashion brands, such as Puma and Ralph Lauren, were among the first adopters of the high-tech tool. Prada, Gucci, and Farfetch have also previously employed the feature.
It’s not the first time Burberry has experimented with AR–on Instagram; the brand has offered an exclusive AR filter to promote its products and allow users to try the wearables on.
According to an emarketer report, only 3%of US adult shoppers use AR regularly, and 10% use the tool occasionally. 39% of the respondents aged 18–34 said they were interested in using augmented reality to improve their shopping experience.
Read related posts:
- Syndicate raises $6 million with ‘informal’ round of funding
- Improbable offers fans a first glimpse of the Otherside experience
- DressX becomes the first digital brand to drop a collection on Roblox
Disclaimer
Any data, text, or other content on this page is provided as general market information and not as investment advice. Past performance is not necessarily an indicator of future results.
The Trust Project is a worldwide group of news organizations working to establish transparency standards.
Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in Literary Studies from the University of Amsterdam and has an extensive background in writing about a wide range of topics including cybersecurity, travel, art, and culture. She has also volunteered as an editor for the animal rights organization, “Open Cages,” where she helped raise awareness about animal welfare issues. Currently, Agne splits her time between Barcelona, Spain, and Vilnius, Lithuania, where she continues to pursue her passion for journalism. Contact her on [email protected].
More articlesAgne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in Literary Studies from the University of Amsterdam and has an extensive background in writing about a wide range of topics including cybersecurity, travel, art, and culture. She has also volunteered as an editor for the animal rights organization, “Open Cages,” where she helped raise awareness about animal welfare issues. Currently, Agne splits her time between Barcelona, Spain, and Vilnius, Lithuania, where she continues to pursue her passion for journalism. Contact her on [email protected].
