Budweiser is selling NFTs for a Metaverse horse race

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Beer company Budweiser has announced the launch of an NFT collection that gives access to a Metaverse horse racing game.

The beer brand continues to explore Web3. In May this year, the company created an NFT collection in partnership with Dwayne Wade, a legendary NBA player. In August 2021, Budweiser bought a “Beer.eth” domain via Ethereum Name System. 

Budweiser is known for sponsoring sports events. This time, they partnered with ZED RUN to create a collection of NFT passes for a digital racehorse. 

ZED RUN is a Sydney-based studio which focuses on virtual horses and races. The platform already lists several collections with more than 100,000 horse NFTs of different rarity scores. 

Budweiser will introduce a special group of Clydesdale horses to the gaming Metaverse. The horses themselves are currently based in Warm Springs Ranch, Missouri. 

The companies already developed a promising Roadmap for the joint project. On June 9, they will release 2,500 Pass NFTs, which will give users access to airdrops, exclusive utilities, and chances to win real-life experiences. The cost of each is $225, not including gas fees.

In July, Budweiser Pass holders will receive ZED RUN racehorse skin NFTs and exclusive t-shirt wearables to be used in Decentraland. Between July and September, users will have an opportunity to participate in ZED RUN Racing challenges. 

Holders of Budverse Heritage Cans and a Genesis racehorse NFT, or a Nascar ZED RUN pass, will grant early access to the sale. Public mint of the collection starts on June 10, at 6 PM EST. 

The sale will take place on a dedicated website. Individuals need to be 21 or older to participate. 

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Valeria Goncharenko

Valeria is an Italy-based writer passionate about web3 and innovation. She is getting her second major in International Business Management while dedicating her spare time to photography and fashion. You can contact her at [email protected]

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