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Beer company Budweiser has announced the launch of an NFT collection that gives access to a Metaverse horse racing game.
The beer brand continues to explore Web3. In May this year, the company created an NFT collection in partnership with Dwayne Wade, a legendary NBA player. In August 2021, Budweiser bought a “Beer.eth” domain via Ethereum Name System.
Budweiser is known for sponsoring sports events. This time, they partnered with ZED RUN to create a collection of NFT passes for a digital racehorse.
ZED RUN is a Sydney-based studio which focuses on virtual horses and races. The platform already lists several collections with more than 100,000 horse NFTs of different rarity scores.
Budweiser will introduce a special group of Clydesdale horses to the gaming Metaverse. The horses themselves are currently based in Warm Springs Ranch, Missouri.
The companies already developed a promising Roadmap for the joint project. On June 9, they will release 2,500 Pass NFTs, which will give users access to airdrops, exclusive utilities, and chances to win real-life experiences. The cost of each is $225, not including gas fees.
In July, Budweiser Pass holders will receive ZED RUN racehorse skin NFTs and exclusive t-shirt wearables to be used in Decentraland. Between July and September, users will have an opportunity to participate in ZED RUN Racing challenges.
Holders of Budverse Heritage Cans and a Genesis racehorse NFT, or a Nascar ZED RUN pass, will grant early access to the sale. Public mint of the collection starts on June 10, at 6 PM EST.
The sale will take place on a dedicated website. Individuals need to be 21 or older to participate.
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