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Binance has announced a partnership with Khaby Lame, the most followed TikToker in the world. The collaboration aims to raise crypto awareness among a whole new audience.
The new Binance Brand Ambassador has 142 million followers from all over the world. The Italian-based content creator will be in charge of increasing Web3 adoption by educating his fans on crypto and will use his signature style to communicate with the audience.
“Khaby has become a cultural icon and one of the most entertaining creators globally. We love his charm and sense of humor, and think it will bring relevance and relatability as we scale Web3 adoption,” said Binance Global Vice President of Marketing James Rothwell.
The largest cryptocurrency exchange also plans to release exclusive Khaby Lame NFT collections to enhance fan engagement.
“I’ve been curious about Web3 for some time and jumped at the chance to partner with a leader like Binance because it aligns perfectly with what I usually do: make complex stuff easy and fun for everyone!” said Khaby Lame.
In June, Binance also announced partnerships with the football legend Christiano Ronaldo and singer The Weeknd. The company continues its expansion despite the current bear market.
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