Bella Hadid to co-create her first NFT collection


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Model Bella Hadid announced the launch of her first NFT collection, “CY-B3LLA”. 

Hadid is a world-famous supermodel and an Instagram influencer. Her modeling career started in 2014. In 2016, industry professionals from models.com named Bella the “Model of the Year”. 

She has worked for Balmain, Bottega Veneta, Chanel, Givenchy, Versace, and many other luxury fashion brands. Bella has also appeared on 27 Vogue covers internationally. 

At this time, the supermodel decided to join other celebrities by releasing an NFT collection. It is co-created in partnership with reBASE (REB4S3), a developer of usable NFTs. 

The collection will consist of ten series of NFTs, each including 1,111 non-fungible tokens.

“It all begins with 11,111 unseen, spirits, hearts”, says the audio-visual promotional artwork. The NFTs will feature 3D scans of the model, each unique and different. 

According to Hadid, the NFTs will serve as invitations to a new global nation. The tokens are supposed to encourage fans to travel the world, interact with people, grow, and dream. 

How? The NFTs will come with special utilities. The holders will grant access to “real-life venues and events worldwide.” The supermodel might even meet the lucky fans IRL. 

There is yet no official date of the drop. Individuals can register for the whitelist of the project via the official website

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Valeria Goncharenko

Valeria is a writer and creator, passionate about Web3, marketing, and fashion. She dedicates her spare time to photography and art direction and has recently minted an NFT collection.

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