Ubisoft Brings Its Popular Rabbids Franchise into The Sandbox as Playable Avatars

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Ubisoft has partnered with The Sandbox to launch 2,066 Rabbids avatars with in-game features.

The Rabbids avatars will unlock specific utility within The Sandbox.

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Ubisoft is doubling down on web3 as it partners with Animoca Brands’ subsidiary, The Sandbox, to bring the popular Rabbids franchise into the metaverse gaming platform.

In this collaboration, Ubisoft and The Sandbox are launching a collection of 2,066 Rabbids avatars, each with its own special benefits and in-game features. According to a press release, Rabbids avatars will unlock specific utilities within the virtual world, such as special drops, surprises, and more. 

Rabbids are a fictional species of mischievous and chaotic rabbits that were created by the French video game developer Ubisoft. They first appeared in the 2006 game “Rayman Raving Rabbids” as antagonists to the titular character Rayman.

Since their debut, Rabbids have become a popular video game franchise in its own right, starring in a number of games across multiple platforms. They are known for their silly antics, zany humor, and irreverent attitude and have gained a large following among gamers of all ages.

Rabbids have always been famous for their sense of mischief and leaving a playful mark wherever they go. We are very excited for fans to be able to express themselves through this new collection, and I can’t wait to run into them throughout the metaverse.

said Sebastien Borget, COO and Co-Founder of The Sandbox

Ubisoft has not released any official sales figures for the Rabbids franchise as a whole since 2019, but some of the individual games in the series have been very successful. The French video game publisher even says on its website that Rabbids have since become synonymous with Ubisoft. 

For instance, “Rayman Raving Rabbids” sold over 15 million copies worldwide across multiple platforms. In addition, Rabbids have also appeared in other media, including a television series called “Rabbids Invasion,” which aired from 2013 to 2017, and a 2018 crossover game with Nintendo’s Mario characters called “Mario + Rabbids Kingdom Battle,” which has sold over 2 million copies. They have also been featured in merchandise, such as toys, clothing, and other consumer products.

Ubisoft has been making a push into web3 since 2021 despite backlash from web2 gamers. The video game giant announced the launch of its metaverse platform, Ubisoft Quartz, in December 2021, which will use the Tezos blockchain for in-game NFTs. 

Last year, Ubisoft joined the HBAR Governing Council to support the growth and launch of next-generation gaming on the Hedera network. Over the past year, the game publisher has also invested in the blockchain game, ‘Cross The Ages’, backed blockchain investment firm White Star Capital’s $120 million crypto fund as a Limited Partner, co-led French blockchain gaming studio Cometh’s $10 million seed round, and joined web3 game developer Horizon’s $40 million Series A round.

The public sale of The Rabbids avatar starts today at 2 pm UTC, while the avatars will be revealed on Feb 25, also at 2 pm UTC.


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Cindy Tan

Cindy is a journalist at Metaverse Post, focusing on interviews with Web3 industry players. A keen trendspotter, she's always on the lookout for the next big thing in the Web3 space. If you want the right eyeballs on your projects in the space, get in touch via [email protected]

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