In Brief
Sesame Street partners with digital collectibles marketplace VeVe to release a “Cookie Monster” NFT collection.
One token will go for $60.
The collection goes live on March 19 on VeVe’s mobile app.
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Sesame Street, the famed American educational children’s television series, has partnered with the mobile-first digital collectibles platform VeVe to introduce an NFT collection.
The upcoming release features 5,555 Cookie Monster collectibles. One non-fungible token will go for $60. To launch the initiative, Sesame Street and VeVe focused on one of the most famous and loved characters of the show, the Blue Monster. However, more releases are scheduled for this year, according to the companies. So, the show’s fans will have the opportunity to collect NFTs featuring all their favorite characters.
The drop will take place on March 19 on VeVe’s mobile application. Notably, VeVe has previously partnered with brands like Disney, DC Comics, Marvel, Warner Bros., and Star Wars. As of March 14, over eight million non-fungible tokens were sold via the marketplace.
“Collaborating with VeVe for [Sesame Street’s] first collection of digital collectibles is a great way to celebrate [the series’] enduring legacy and give our long-time fans a new way to showcase their love for Sesame Street and its characters,”
said Jennifer Ahearn, Sesame Workshop’s VP, global strategic partnerships and themed entertainment.
Sesame Street’s upcoming NFT collection is not the only children-oriented project in the web3 space. At the beginning of this month, Emmy-winning interactive animation and VR company Baobab Studios released an NFT project dubbed “Momoguro.”
At the same time, the industry features NFT-first projects that turn into series. For instance, Superplastic, a company most known for its NFT collaborations and vinyl figures, is developing “The Janky & Guggimon Show.” The company received a $20 million investment from Amazon’s Alexa Fund to create the exclusive animated series.
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