In Brief
Other investors include Google Ventures, Galaxy Digital, Kering, Sony Japan, Animoca Brands, amongst others.
Superplastic and Amazon have signed a deal to develop additional series and films starring characters in the Superplastic universe.
If ordered to series, The Janky & Guggimon Show will be available to stream exclusively on Prime Video in more than 240 countries and territories worldwide.
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Superplastic, the character design studio that partners with well-known brands and celebrities on NFT drops, has announced today it has raised $20 million in a Series A extension round.
The round was led by The Alexa Fund, Amazon’s venture arm that focuses on new media, smart consumer electronics, and ambient intelligence. Other investors include prominent names across web2, web3, gaming, and fashion, such as Craft Ventures, Google Ventures, Galaxy Digital, Kering, Sony Japan, Scribble Ventures, Kakao, Animoca Brands, Day One Ventures, and Betaworks. The latest round brings Superplastic’s total funding to $58 million to date.
Alongside the fundraising announcement, Superplastic and Amazon have also inked a deal to collaborate on an animated comedy series. “The Janky & Guggimon Show,” starring the Superplastic core characters Janky and Guggimon, is currently in development at Amazon Studios.
“The Janky & Guggimon Show” will follow the adventures of two lazy and spectacularly incompetent best friends who are hell-bent on getting rich and famous but leave a trail of chaos and destruction in their wake. The endearing duo includes Janky, the loveable idiot who spends his spare time scamming celebrities, and Guggimon, a fashion icon and master manipulator who’s too narcissistic to care.
Each episode will feature a cast of animated and human celebrity friends. When released, it will be available to stream exclusively on Prime Video in more than 240 countries and territories worldwide. Additionally, Amazon will also facilitate the creation of additional series and films starring other characters in the Superplastic universe.
“As we expand the Alexa Fund to address a wider range of consumer technologies that include ambient computing, smart devices, and the future of entertainment, we’re very excited to add Superplastic to our portfolio,” Paul Bernard, director of the Alexa Fund, said in a press release. “Superplastic’s virtual celebrities delight audiences and meet their customers where they are, and we see them as demonstrative of a new class of IP that is going to be increasingly relevant with younger generations.”
While web2 brands have been launching NFT, gaming, and metaverse activations to reach new demographics in web3, Superplastic is reversing the sequence after being known for partnering with some of the world’s most recognizable artists, brands, and celebrities to bring NFTs, products, and virtual and IRL experiences to its community.
“The new collaboration partnership with Amazon Studios reaches a massive audience and provides a new playground for us to wreak havoc worldwide. We’re grateful for the investment the Amazon Alexa Fund gave us to help us continue to grow the Superplastic Universe,” said Superplastic founder and CEO Paul Budnitz.
Superplastic previously announced partnerships with Paris Hilton, Steve Aoki, Gucci, Bored Ape Yacht Club, Fortnite, and others. The company also partnered with Animoca Brands to create metaverse gaming experiences for the Headtripz Superplastic NFTs.
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