|Personal Brand Presence||8 / 10|
|Authoritativeness||5 / 10|
|Expertise||4 / 10|
|Influence||8 / 10|
|Overall Rating||6 / 10|
Kulechov worked as a lawyer until late 2017 before earning a master’s in law from the University of Helsinki in 2018. While attending the University of Helsinki, he served on the Pykälä Ry law students’ association’s Legal Aid Committee. Later, he was inspired by Ethereum and the idea of smart contracts to create a decentralized financial ecosystem and enhance the effectiveness of financial products.
Kulechov founded ETHLend, one of the first decentralized platforms, as a peer-to-peer lending and borrowing network for digital assets, in 2017. In 2018, it changed its name to Aave and its emphasis shifted from lending to Ethereum. The Aave protocol was formally launched on the Ethereum mainnet in January 2020.
According to Aave, a mobile wallet will be available in 2022. One part of a bigger strategy to see lending protocols expanded to SushiSwap and Curve Finance is the development of mobile wallets. In fact, broadening Aave’s protocol could boost on-chain activity while also boosting the number of users who use it. The low-hanging fruit assumption is that Aave will begin with Uniswap v3 liquidity-pool NFTs as collateral because of Uniswap’s dominance in DeFi. Aave’s 2022 plan also calls for gas-free voting and more inclusive administration.
Although DeFi remains Aave’s primary focus, Kulechov believes that there is a lot of room for comparable concepts in other fields. Although DeFi protocols were successful in the financial sector, Kulechov saw the potential for a social network to be built using a similar architecture. As a result, Aave will probably develop an Ethereum-based Twitter substitute to provide users more control over their content.