Business News Report
February 13, 2023

NARS and Boss Beauties Team Up for a Galentine’s Day NFT Collection

NARS and Boss Beauties Team Up for a Galentine's Day NFT Collection

This Galentine’s Day, makeup brand NARS and NFT project Boss Beauties team up to launch an exclusive NFT collection. Dubbed “ODENTITY,” the collection is dedicated to NARS’ iconic “Orgasm” makeup set, which includes lip gloss products and blushes. 

The collection will be available for minting starting from February 13. Existing Boss Beauty NFT holders will receive free digital collectibles, exclusive access to events, NARS promotions, and more perks, while non-holders can claim one free NFT. To receive the digital collectible, individuals must sign up on the project’s website using their email. 

In addition to the digital collectibles, the initiative will feature a virtual series and other digital community events. For instance, on February 21, NARS managers will talk about “ODENTITY” on Zoom, and on February 17, anyone can join Boss Beauties’ founder Lisa Mayer’s talk on Instagram. 

Boss Beauties is a women-inspired NFT collection of 10,000 digital artworks with various traits. The entertainment brand aims to bring women into web3 and empower the next generations of girls through impact programs, content, and consumer products. The current floor price of the collection is 0.1935 ETH, approximately $286 at the moment of writing. 16,030 ETH of volume was traded since the project was released in September 2021. 

“ODENTITY is the digital personification of Orgasm’s award-winning, highly-coveted peachy-pink shade, and we are excited to reinvigorate this brand icon in such a unique way. Boss Beauties shares our passion for empowering women and was an ideal partner to help expand access to web3 as one of the premiere female-led web3 communities,”

said the Executive Director of Global Digital Innovation & Media at NARS, Gabrielle Archambault. 

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Disclaimer

In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.

About The Author

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

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Valeria Goncharenko
Valeria Goncharenko

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

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