In Brief
Makeup brand NARS and NFT project Boss Beauties team up to launch an exclusive NFT collection
Existing Boss Beauty NFT holders will receive free digital collectibles and access to virtual community events
Non-holders can claim one free NFT on the project’s website.
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This Galentine’s Day, makeup brand NARS and NFT project Boss Beauties team up to launch an exclusive NFT collection. Dubbed “ODENTITY,” the collection is dedicated to NARS’ iconic “Orgasm” makeup set, which includes lip gloss products and blushes.
The collection will be available for minting starting from February 13. Existing Boss Beauty NFT holders will receive free digital collectibles, exclusive access to events, NARS promotions, and more perks, while non-holders can claim one free NFT. To receive the digital collectible, individuals must sign up on the project’s website using their email.
In addition to the digital collectibles, the initiative will feature a virtual series and other digital community events. For instance, on February 21, NARS managers will talk about “ODENTITY” on Zoom, and on February 17, anyone can join Boss Beauties’ founder Lisa Mayer’s talk on Instagram.
Boss Beauties is a women-inspired NFT collection of 10,000 digital artworks with various traits. The entertainment brand aims to bring women into web3 and empower the next generations of girls through impact programs, content, and consumer products. The current floor price of the collection is 0.1935 ETH, approximately $286 at the moment of writing. 16,030 ETH of volume was traded since the project was released in September 2021.
“ODENTITY is the digital personification of Orgasm’s award-winning, highly-coveted peachy-pink shade, and we are excited to reinvigorate this brand icon in such a unique way. Boss Beauties shares our passion for empowering women and was an ideal partner to help expand access to web3 as one of the premiere female-led web3 communities,”
said the Executive Director of Global Digital Innovation & Media at NARS, Gabrielle Archambault.
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