In Brief
Microsoft’s president expresses deep concern over the rise of deep fakes.
During a speech, Brad Smith emphasized the urgent need for mechanisms enabling the differentiation between authentic content and AI-generated material.
The Trust Project is a worldwide group of news organizations working to establish transparency standards.
Microsoft’s president Brad Smith has raised concerns regarding artificial intelligence, emphasizing the potential harm caused by deepfakes—deceptive content that appears genuine but is actually fabricated. During a speech in Washington on the regulation of AI, Smith underlined the critical necessity for mechanisms that help people differentiate between genuine content and AI-generated material, especially when there is a potential for malicious intent.
“We’re going have to address the issues around deep fakes. We’re going to have to address in particular what we worry about most foreign cyber influence operations, the kinds of activities that are already taking place by the Russian government, the Chinese, the Iranians,”
he said.
According to Reuters, Smith has advocated for licensing for the most crucial AI types “with obligations to protect the security, physical security, cybersecurity, national security.” He also stated that a new or updated generation of export controls is necessary to prevent the theft or misuse of these models in ways that would violate the country’s export control regulations.
During his speech, Smith argued that individuals should be held responsible for any issues arising from using AI. He called upon lawmakers to implement safety measures to maintain human control over AI systems that govern critical infrastructure such as the electric grid and water supply. Smith also advocated for establishing a system similar to “Know Your Customer,” where developers of powerful AI models are required to monitor the usage of their technology and provide transparency to the public regarding AI-generated content, enabling them to identify manipulated videos.
AI regulation is currently a global debate. Recently, OpenAI’s CEO Sam Altman testified before the U.S. Senate, emphasizing the importance of AI regulation. Altman expressed his company’s willingness to assist policymakers in finding a balance between promoting safety and ensuring that people can benefit from AI technology. However, Altman doesn’t support the EU AI Act and has stated that OpenAI may leave Europe if the rule requiring the disclosure of copyrighted material used in AI system development is enforced.
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