News Report
May 07, 2022

‘Metaverse Petshop’ by Japanese duo ‘exonemo’ takes NADA

Rendering of Metaverse Petshop Beta

A digital art installation by Japanese duo exonemo titled “Metaverse Petshop Beta” is sweeping the New Art Dealers Alliance (NADA) art fair this weekend. The fair runs through Sunday, May 8th. 

Presented by NowHere, a multipurpose creative hub for Japanese artists based in NYC, “Metaverse Petshop” has so far captivated attendees at NADA, an affair where 2D paintings still dominate. NowHere’s booth has consistently captivated event attendees straight through Friday’s dreary weather, clocking write-ups by the Art Newspaper and Martha Schwendener at the New York Times–visibility that bodes well for digital art forms in the fine art world. 

exonemo

As exonemo’s biography explains, Kensuke Sembo and Yae Akaiwa joined forces online in 2006. “Their experimental projects are typically humorous and innovative explorations of the paradoxes of digital and analog computer networked and actual environments.” The first piece most viewers notice at NADA stands apart from “Metaverse Petshop” proper, a birdcage emanating familiar chirping–text tones from an iPhone perched on its wooden swing. The iPhone appears to show two chatbots typing sweet nothings to each other in real-time. “I utterly love you,” one writes. “I shakily love you,” the other replies. And it continues. 

Once that engaging gag ropes them in, “Metaverse Petshop” keeps viewers there. XL monitors occupy life-sized wire dog kennels with bowls and bones on their floors. Each screen holds a different pup, a Shiba in one, a pug in another. Like real animals in a pet store, they pace and pant, sometimes pawing at the gridded floors that mimic the wire cages. Each screen also offers a QR code–viewers can adopt one of these pups for just $10–an off-chain transaction that still transfers ownership to the new owner’s smartphone. 

Look even closer and you might notice a green health bar. “If nobody buys [the dogs] in 10 minutes, they disappear forever into space,” NowHere director Kentaro Totsuka told Metaverse Post. “It’s kind of sad.” Then, a new dog of the same breed will reappear with a completely unique, digitally-generated color and pattern. No permutation repeats itself–like actual dogs, each of these digital dogs is one of a kind. 

It only takes a few well-placed pieces to play with human psychology. “Metaverse Petshop” immediately elicits our animal reaction to other animals, a spark of serotonin sealed by small details like the cages and dog toys. Game-ifying anything renders it irresistible–especially here, with the novelty of each individual dog and the sense of altruism gained by saving one. exonemo’s work gets viewers thinking about the ethics of caged animals in pet stores and the similarities of monitors as cages. Do creatures living there have lives that can be extinguished?

With all the buzz, exonemo’s NADA presentation is really an experiment in advance of their forthcoming solo show at NowHere this July. “We are getting a lot of feedback from people and then trying to make it better for the show,” Tosuka said, and the press release adds, “though it may be reborn as something completely different then!” Should the project continue, they plan to mint pedigrees to bring this project to the blockchain. Like so many successful digital art endeavors though, tech alone doesn’t make “Metaverse Petshop Beta” effective. It’s about details and starts with intent.

Read related posts:

Disclaimer

In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.

About The Author

Vittoria Benzine is a Brooklyn-based art writer and personal essayist covering contemporary art with a focus on human contexts, counterculture, and chaos magic. She contributes to Maxim, Hyperallergic, Brooklyn Magazine, and more.

More articles
Vittoria Benzine
Vittoria Benzine

Vittoria Benzine is a Brooklyn-based art writer and personal essayist covering contemporary art with a focus on human contexts, counterculture, and chaos magic. She contributes to Maxim, Hyperallergic, Brooklyn Magazine, and more.

The DOGE Frenzy: Analysing Dogecoin’s (DOGE) Recent Surge in Value

The cryptocurrency industry is rapidly expanding, and meme coins are preparing for a significant upswing. Dogecoin (DOGE), ...

Know More

The Evolution of AI-Generated Content in the Metaverse

The emergence of generative AI content is one of the most fascinating developments inside the virtual environment ...

Know More
Join Our Innovative Tech Community
Read More
Read more
Crypto Exchange Kraken Introduces Self-Custodial ‘Kraken Wallet’ And Open-Sources Its Code
Markets News Report Technology
Crypto Exchange Kraken Introduces Self-Custodial ‘Kraken Wallet’ And Open-Sources Its Code
April 17, 2024
Sam Altman’s Worldcoin To Introduce Ethereum Layer 2 Network World Chain
Markets News Report Technology
Sam Altman’s Worldcoin To Introduce Ethereum Layer 2 Network World Chain
April 17, 2024
BytePlus Ventures Into Web3 By Collaborating with Sui, Targets Gaming And SocialFi Markets
Business News Report Technology
BytePlus Ventures Into Web3 By Collaborating with Sui, Targets Gaming And SocialFi Markets
April 17, 2024
Binance Integrates Omni Network’s OMNI Token Across Financial Products For Enhanced Trading Experience, Launches OMNI Perpetual Contract
Markets News Report Technology
Binance Integrates Omni Network’s OMNI Token Across Financial Products For Enhanced Trading Experience, Launches OMNI Perpetual Contract
April 17, 2024