Iconic game show ‘The Price Is Right’ launches NFT collection


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The American game show “The Price Is Right” has announced the launch of a gamified NFT collection to celebrate its 50th season. 

Fremantle, the production company behind the show, partnered with Theta Drop for this release. Theta Drop is a low-cost NFT marketplace developed by Theta Labs. The platform is aimed at the media, video, and entertainment industries. 

“For fifty seasons, The Value is Ideal has made a range of iconic pricing game titles that American audiences have to occur to know and really like. Now, with Theta-run NFTs, enthusiasts of the demonstrate will have the opportunity to have a piece of television background and consider part in interesting challenges,” said the Vice President of Partnership Solutions at Fremantle, Angela Hueber.

The first pack of the collection, “Cliff Hangers,” rolls out on Theta Drop on July 15. It will feature 1,000 NFTs related to games from the show – including Punch-A-Bunch, Plinko, and Cliff Hangers. The limited-edition NFT goes for $50.

“Unlike many of today’s NFTs which are collected mostly for their artistic value, The Price Is Right NFTs, will have a special focus on the benefits they bring their holders. Different NFTs may provide users with rare vintage items from The Price Is Right history and much more,” says the company. 

“The Price Is Right” is not the only show to create its NFT collection. In June, the Netflix show “Love, Death & Robots” released a set of 9 NFTs. Phil Gelatt, the show’s producer, and Anonymous Content integrated QR codes to ming the NFTs into the series. For now, all the codes have been found. 

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Valeria Goncharenko

Valeria is a writer and creator, passionate about Web3, marketing, and fashion. She dedicates her spare time to photography and art direction and has recently minted an NFT collection.

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