GCDS launches its debut NFT collection, “Baby Wirdos”
Holders will get access to exclusive events, discounts, and more
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Italian fashion brand GCDS launches its debut NFT collection, “Baby Wirdos.” Created in the brand’s aesthetics, the collection features 4,888 non-fungible tokens depicting animated artworks of the brand’s alien mascot Wirdo.
The GCDS NFTs will grant owners access to exclusive fashion-related perks. First, holders will automatically become part of the GCDS fashion community and have a chance to participate in giveaways, and events, and visit future fashion shows. The brand also offers 30% discounts on e-commerce and access to limited-edition garments, including pieces from the runway. Additionally, every holder will receive a custom goodie bag with Wirdo merchandise.
The NFT drop promotes inclusivity and diversity, and GCDS will donate part of the proceeds from primary sales to ILGA Europe, an advocate of LGBTI rights.
The collection goes live today at 6 PM CET. Fashion enthusiasts can mint the NFTs on the official website, paying in fiat currencies or crypto. Notably, GCDS added cryptocurrency payments to the website before the release of the NFT collection.
GCDS, like many other fashion brands, is developing and enhancing its Web3 strategy. Earlier this month, German brand Hugo Boss advertised its upcoming debut collection created in partnership with the NFT project Imaginary Ones. In September, French brand Balmain announced the launch of “The Balmain Thread” NFT-based membership during Paris Fashion Week 2022, where GCDS was also present.
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