Corporate VR training startup Gemba raises $18 million

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In Brief

VR training company Gemba has closed an $18 million Series A funding round and is now valued at $60 million.

Used by global corporate companies, Gemba’s programs are designed to be life-like but offer more features than real-life trainings.

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Source: Gemba

VR training company Gemba has raised $18 million in a Series A funding round. Gemba is used by the world’s major companies, such as Coca-Cola, Pfizer, Johnson & Johnson, Caterpillar, Amazon, and Nike.

The UK-based company plans to use the funds to further expand in Europe, the Middle East, Africa, and North America. With the latest funding round led by Parkway Venture Capital, the company is now valued at $60 million.

“Customers can expect an even wider choice of training simulations, tools, events and learning experiences, and in 2023 will see the introduction of colocation services, adaptable mixed reality, AI-powered consultants, and a customizable version for enterprise use at scale,”

Gemba’s team wrote.

Gemba offers virtual masterclasses on topics, such as supply chain management and lean manufacturing, in partnership with industry experts. These classes are delivered live and feature real-time interactions between participants to create an immersive and realistic learning experience.

Gemba was founded in 2010 as “The Leadership Network,” an executive training company. In April 2020, the company rebranded to its current name as part of a move away from its traditional training business. Although the pandemic may have accelerated Gemba’s shift towards VR training, the company had already begun to explore this area several years prior to scaling its training to reach more users. In 2019, Gemba delivered its first VR enterprise training, followed by its masterclasses in 2020.

The platform, which offered hands-on training at the facilities of major companies, now entirely focuses on immersive skill transfer through VR, including on-the-job VR skill training, simulated factory walks, and live training events in VR.

Participants have their own avatars and can join classes from any location. Gemba’s current software is compatible only with Meta’s Quest headsets, which the company provides as part of the package. However, the enterprise plans to expand support to all widely used VR and AR devices in 2023.


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Agne Cimermanaite

Agne is a journalist and writer with a background in literature, culture, and arts. She entered the Web3 space in 2021 and began writing about cryptocurrency and NFTs. Agne is passionate about technology and storytelling and is always on the lookout for exciting stories.

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