The digital collectible photographs are pulled from Getty Images’ archives.
Photography and music fans will be able to mint an introductory image for free for a limited time.
The photographs feature iconic ‘70s musicians including David Bowie, Stevie Nicks, Rolling Stones, Jimi Hendrix, among others.
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NFT startup Candy Digital and visual content marketplace Getty Images are releasing their first-ever NFTs after announcing a partnership in May last year. Named “Exposure: by Getty Images & Candy,” the partnership will see the release of rare photographs from Getty Images’ storied archives.
Individual fans and collectors can own and collect NFT photographs that are part of the ’70s Music & Culture Collection. To celebrate and kick off the partnership, Candy Digital will also offer photography and music fans the ability to mint an introductory image for free for a limited time.
According to the press release, the ’70s Music & Culture Collection contains digital collectible photographs curated by Getty Images experts and archivists. The collection is being launched to commemorate the iconic artists and moments that defined music and culture in the 1970s, as well as the photographers who captured them.
The NFT collection showcases photographs captured by six of the most skilled photographers of their generation: Don Paulsen, David Redfern, Fin Costello, Richard Creamer, Steve Morley, and Peter Keegan. The iconic ‘70s musicians featured in the images include Bruce Springsteen, Elvis, David Bowie, Stevie Nicks, Rolling Stones, Jimi Hendrix, AC/DC, Gladys Knight, James Brown, and John Lennon.
“The release of the ’70s Music & Culture Collection represents an exciting new way for fans to collect and display these historical moments in culture in high resolution and a level of quality that these world‑class photographers originally intended,” said Scott Lawin, CEO of Candy Digital, said in a statement.
The collection will be available starting on Mar 21, ranging from $25 to $200 on Candy.com. Non-web3 natives can make their payments with a credit or debit card via an accessible on‑ramp. Fans from the United States (& Territories), Australia, Canada, France, Germany, Hong Kong, Japan, Portugal, Spain, United Kingdom can visit Getty Images Digital Collections page.
Last November, Candy Digital laid off one-third of its staff amid the NFT market decline. The release of the ’70s Music & Culture Collection comes as the NFT market is seeing a rebound. NFT trading volumes hit $2 billion in February, the highest since the LUNA crash in May 2022.
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