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Yuga Labs hired street artists to paint the Bored Ape Yacht Club logo in the streets of New York City. The company used a guerrilla marketing strategy to gain attention before its ApeFestival, which will take place in New York on June 20-23.Â
They messed up.
Yuga Labs’ painters painted over a historical piece of graffiti art by Nekst (real name Sean Griffin). The legendary piece is located at 190 Bowery Street aka the old Germania Bank building and in 2016 the building was remodeled completely except for Sean Griffin’s tag, which he first painted in 2007 and then refreshed in 2012 before his death.
Twitter users started a debate. Some of them claimed that Yuga Labs did not paint the image themselves. BAYC fans also believe that the painter used chalk, and can be wiped off easily. The community then discovered that the painters were supposed to draw on the sidewalks only.
The community then discovered that Yuga Labs hired Collective Media to place BAYC logos around the City. The company’s founder Tariq explained the situation in an Instagram post.
By the moment of writing, a Twitter user named strictlysam “fixed” Nekst’s legendary graffiti, spraying black paint over the BAYC logo.
Nevertheless, the Twitter debate keeps raging. Yuga Labs did not comment on the incident.
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