Bentley announces its Genesis NFT collection


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Luxury car manufacturer Bentley announced its upcoming Genesis NFT drop. In September, Bentley will release a limited-edition collection of 208 NFT artworks produced by its design team. 

The number of NFTs is not random—208 holds a special meaning to the manufacturer. It signifies the top speed of the Grand Tourer, Bentley’s fastest car, which can reach up to 208 mph (335 km/h). It is also the total production run of Bentley’s iconic R-Type Continental of 1952. 

“Bentley customers are living their lives online, purchasing luxury goods with digital currency, and establishing businesses in the Metaverse. We’ve always engaged our customers where they explore their passions, and today that means being present in digital marketplaces and offering NFT assets. We’ve seen how NFTs have raised the profiles of both art and artist, and we believe the same can happen in the luxury automotive space,” said Alain Favey, the Member of the Board for Sales and Marketing. 

The company partners with the Polygon blockchain, a carbon-neutral solution among available blockchains. Bentley is committed to achieving end-to-end carbon neutrality by 2030 and plans to construct fully electric battery vehicles by 2030.

NFT holders will grant access to exclusive rewards. The proceeds from sales will be invested in Bentley’s philanthropic efforts. The company aims to support organizations with sustainability goals. More than that, the company plans to accelerate support for students specializing in engineering, design, and manufacturing. 

Individuals can subscribe to Bentley’s website to receive updates on the Genesis NFT collection. 

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Valeria Goncharenko

Valeria is a writer and creator, passionate about Web3, marketing, and fashion. She dedicates her spare time to photography and art direction and has recently minted an NFT collection.

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