Vogue Singapore partners with Spatial and PolyCount for an immersive fashion Metaverse


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Vogue Singapore partners with Spatial and PolyCount.io to create an immersive alternative fashion space.

The Singapore division of the most influential fashion magazine continues deploying technology into its fashion shootings, art, and user experience. 

Vogue Singapore

The September issue of Vogue Singapore, named “Fashion’s New World,” offers a new vision of AI-driven beauty, metahumans, digital fashion, and Metaverse. 

In addition to the magazine itself, Vogue Singapore introduces a 3D world created by free-to-use Metaverse developer Spatial and Web3 experience studio PolyCount.io. In order to develop more realistic avatar customization, Spatial partnered with Ready Player Me, a Metaverse full-body 3D avatar creator.

The experience launches in two phases. The first part is already live, while the second part will be activated in October and will celebrate the second anniversary of Vogue Singapore. 

Individuals can visit the virtual space, navigate, and dress avatars in couture created by Yimeng Yu, a China-born digital fashion designer. She has constructed three avant-garde dresses exclusively for Vogue’s Metaverse. New World visitors have the opportunity to try on two of Yemen’s couture designs, Rebirth and Nirvana, at no cost. 

This time last year, Vogue Singapore released the first-ever NFT issue of Vogue. The cover featured a big QR code in silver foil and one phrase: “New Beginnings.” The magazine also auctioned two digital-only Vogue covers and eight additional artworks as NFTs on OpenSea. 

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Valeria Goncharenko

Valeria is a writer and creator, passionate about Web3, marketing, and fashion. She dedicates her spare time to photography and art direction and has recently minted an NFT collection.

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