Swiss watchmaker Chronoswiss introduces a metaverse location in Decentraland

In Brief

Chronoswiss introduces a Decentraland version of the Lucerne-based Atelier

Players can find the store at -101,8 and purchase NFTs and virtual watches

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Lucerne-based luxury Swiss watchmaker Chronoswiss launches the first-ever metaverse-based digital Atelier in Decentraland. 

Decentraland players can visit the virtual store at Location -101,8. Notably, the Atelier is an exact copy of the real-life Chronoswiss location. The store features exclusive NFTs and a hundred limited-edition ReSec Sugar Rush watches for virtual avatars. Besides the virtual watches, Chronoswiss also plans to create eight unique physical watches linked to limited-edition non-fungible tokens so that players can have them both in the metaverse and in real life. The eight exclusive Open Gear ReSec Sugar Rush timepieces will be produced in Chronoswiss’s Lucerne Atelier.

“We understand the Metaverse as the next evolutionary step of the internet, where business and gaming merge into a unique customer experience. We are aware that it is a bet on a yet unclear vision. But it is beyond exciting, and every promising vision needs people who believe in it. The virtual Atelier is a lab for extraordinary ideas in a world with no limitations,” said the owner and CEO of Chronoswiss, Oliver Ebstein. 


Swiss watchmakers are known for great design, quality, and love for innovation. In April this year, Nyon-based Hublot partnered with Japanese artist Takashi Murakami to create limited-edition IRL watches backed by an NFT collection. In June, TAG Heuer released the “Connected Calibre E4,” a smartwatch that displays NFTs. Following, Geneva-based Franck Muller introduced a series of NFTs that granted holders eligibility for physical watches.

Generally, Switzerland is well-known as an early crypto adopter, and its watchmakers are not the only ones jumping on the blockchain bandwagon. On October 5, Lugano-based fast food restaurant McDonald’s started accepting USDT, Bitcoin, and Tether as a form of payment. 

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Valeria Goncharenko

Valeria is an Italy-based writer passionate about Web3 and innovation. She is getting her second Major in International Business Management while dedicating her spare time to photography and fashion.

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