Luxury watchmaker Franck Muller launches NFT series


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Swiss luxury watchmaker Franck Muller announces the launch of a series of NFT along with physical and digital watches.

The collection, dubbed “Mystery by Franck Muller,” will feature 15,000 NFTs of “Mystery Boxes.” Every Box holder will be eligible to receive a physical watch. The pieces feature different rarity – for example, the “Free the Money, Free the World” watch is the most exclusive in the collection. 

NFT owners will also get wearables for the Decentraland Metaverse, and different Apple Watch faces. Additionally, holders will be invited to private IRL events, including a factory tour in Geneve, Switzerland, and a networking event in Dubai. 

Notably, Franck Muller partnered with the Binance NFT marketplace to develop this collection. As part of the collaboration, the platform will auction a limited-edition physical Franck Muller watch and an exclusive NFT. The winner will also receive an artwork featuring Aoki Sloane – a gamer, trader, and “an early adopter of Bitcoin,” according to the website’s description. The collection will be available for purchase starting from July 27. 

In 2019, Franck Muller issued his first Web3-themed series of watches, “Vanguard Encrypto.” The pieces feature the Bitcoin sign and QR codes.

It’s worth noting that several luxury watchmakers have gotten into the NFT space recently. For example, TAG Heuer issued a model that can display NFTs, while Hublot released two limited-edition watch NFTs in collaboration with Japanese artist Takashi Murakami. 

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Valeria Goncharenko

Valeria is a writer and creator, passionate about Web3, marketing, and fashion. She dedicates her spare time to photography and art direction and has recently minted an NFT collection.

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