Watchmaker Frédérique Constant sells out its first collection of NFTs
Luxury watchmaker Frédérique Constant reported that I had sold out its entire run of watch-related NFTs, in forty-eight hours. Launched on May 27, the collection sold on the Exclusible platform in collaboration with Rarecubes, an NFT agency.
The NFTs were part of the Time to Travel series of 888 NFTs and were a tribute to FC’s Classics Worldtimer Manufacture.
“Ranging from a classic appearance to unique and colored designs, these NFT timepieces were in high demand, having sold out in less than 48h. Sorted by rarity, each of the 24 cities shown on the outer ring of the dial – representing the world’s 24 time zones- has been allocated a set number of NFTs,” said a spokesperson.
Some of the NFTs were connected to physical watches and one owner also received a physical watch in addition to their NFT.
This is one of the first successful sales for brand-related luxury goods and a first in the watch industry.
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