Watchmaker Frédérique Constant sells out its first collection of NFTs


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Luxury watchmaker Frédérique Constant reported that I had sold out its entire run of watch-related NFTs, in forty-eight hours. Launched on May 27, the collection sold on the Exclusible platform in collaboration with Rarecubes, an NFT agency.

The NFTs were part of the Time to Travel series of 888 NFTs and were a tribute to FC’s Classics Worldtimer Manufacture.

“Ranging from a classic appearance to unique and colored designs, these NFT timepieces were in high demand, having sold out in less than 48h. Sorted by rarity, each of the 24 cities shown on the outer ring of the dial – representing the world’s 24 time zones- has been allocated a set number of NFTs,” said a spokesperson.

Some of the NFTs were connected to physical watches and one owner also received a physical watch in addition to their NFT.

This is one of the first successful sales for brand-related luxury goods and a first in the watch industry.

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John Biggs

John Biggs is an entrepreneur, consultant, writer, and maker. He spent fifteen years as an editor for Gizmodo, CrunchGear, and TechCrunch and has a deep background in hardware startups, 3D printing, and blockchain. His work has appeared in Men’s Health, Wired, and the New York Times.He has written eight books including the best book on blogging, Bloggers Boot Camp, and a book about the most expensive timepiece ever made, Marie Antoinette’s Watch. He lives in Brooklyn, New York.

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