Business News Report
June 06, 2023

Swarovski Files NFT and Metaverse Trademark Applications

In Brief

Swarovski has filed NFT, metaverse, and web3 trademark applications.

The company plans to release virtual reality glasses and digital files authenticated by NFTs.

Austrian jewelry company Swarovski has filed NFT, metaverse, and web3 trademark applications. The news was shared by the United States Patent and Trademark Office licensed trademark attorney, Michael Kondoudis. The Austrian company noted for its crystals and jewelry designs filed the applications on May 30.

Swarovski files NFT and Metaverse trademark applications.

According to Kondoudis’ tweet, the brand plans to release virtual reality glasses. In addition, Swarovski will issue downloadable digital files authenticated by NFTs. These can include sound and video recordings of fashion shows, videos, and memes. In addition, the brand plans to release downloadable virtual goods that feature precious stones and their imitations, as well as jewelry and accessories, watches, and clocks. More than that, Swarovski intends to issue downloadable virtual stationery, pens, writing instruments, eyewear, and even clothing, footwear, and handbags.

Swarovski’s web3 move aligns with its ongoing rebranding effort. In 2021, the company hired its first-ever creative director, Giovanna Engelbert. She has already changed the way customers perceive the company. Just a few years ago, Swarovski was seen as a non-trendy brand. In the past two years, it has released multiple jewelry pieces that today can be found on many fashionistas’ wish lists.

Swarovski Files NFT and Metaverse Trademark Applications

The Austrian brand is among the many well-known companies and celebrities that have recently applied for web3-related trademarks. In May this year, David Beckham, Billie Eilish, and Doctor Who filed NFT and metaverse trademark applications. Haribo filed trademarks with plans to issue NFTs and wearable technology devices, including VR and smart glasses, while the Football Association Premier League filed trademark applications to develop cryptocurrency and blockchain software, as well as an NFT marketplace and digital garment.

Read more related articles:

Disclaimer

In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.

About The Author

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

More articles
Valeria Goncharenko
Valeria Goncharenko

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

Hot Stories
Join Our Newsletter.
Latest News

The Calm Before The Solana Storm: What Charts, Whales, And On-Chain Signals Are Saying Now

Solana has demonstrated strong performance, driven by increasing adoption, institutional interest, and key partnerships, while facing potential ...

Know More

Crypto In April 2025: Key Trends, Shifts, And What Comes Next

In April 2025, the crypto space focused on strengthening core infrastructure, with Ethereum preparing for the Pectra ...

Know More
Read More
Read more
Web3 On-Chain Data Insights: In April, Solana Tops Activity, Ethereum Sees Capital Inflows, Bitcoin Shows Structural Rebound
News Report Technology
Web3 On-Chain Data Insights: In April, Solana Tops Activity, Ethereum Sees Capital Inflows, Bitcoin Shows Structural Rebound
May 9, 2025
Exploring AI Revolution In Web3: Decentralized AI, Data Ownership, And The Road Ahead
Hack Seasons News Report Technology
Exploring AI Revolution In Web3: Decentralized AI, Data Ownership, And The Road Ahead
May 9, 2025
The Future Of AI Agents: Innovation, Challenges, And Opportunities
Hack Seasons News Report Technology
The Future Of AI Agents: Innovation, Challenges, And Opportunities
May 9, 2025
Adidas, Binance, And Coinbase: Major Crypto Partnerships Of May 2025
News Report Technology
Adidas, Binance, And Coinbase: Major Crypto Partnerships Of May 2025
May 9, 2025