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Harcourt is a Parisian photography studio that has long specialised in black and white portraits. The Maison was founded in 1934 and is one of the most iconic studios in Paris.
The NFT collection will feature 4 pieces of portraiture photography, including headshots of Karl Lagerfeld, Edith Piaf, Salvador Dali, and Josephine Baker.
To launch the series, Harcourt has partnered with Silver Moon (previously named “La Découverte”). The latter is a digital art design studio based in Miami established in January 2020. The goal of the company is to bring physical traditional art into the digital world so that art collectors could adopt the technology.
The collection will include 200 NFTs for each 4 celebrity portraits. The drop is scheduled for May 13th at 12 AM CET on the Silver Moon platform. The floor price for the photos is going to be 0.3 ETH (approximately $840). The users that have spots on the whitelist will have an opportunity to start minting 24 hours before the official mint starts.
Additionally, the companies have created a digital showroom that displays a variety of portrait artworks. The website has been adapted for VR interactivity, allowing you to walk through a virtual version of the Harcourt studio.
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