Rebecca Minkoff drops limited bags via NFTs


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American fashion bag brand Rebecca Minkoff issues an NFT collection in partnership with the NFT project MAVION, created by Michelle Reeves. 

The collaboration will include two drops. The first Rebecca Minkoff drop, dubbed “Unlockables,” began yesterday, and public minting starts today, July 15, at 12 PM EST. 

The collection features a total of 55 NFTs. Five lucky holders of exclusive one-of-one tokens will get access to physical benefits, including a one-of-one bag by Rebecca Minkoff and limited-edition accessory items handmade by independent designers from Italy, Greece, and India. The pieces can be worn both in real life and in the MAVION.world’s Metaverse. 

More than that, NFT holders will get two tickets to the Rebecca Minkoff show in New York Fashion Week this fall and two tickets to the annual MAVION fashion event. 

The five NFTs also include two free mints for the second drop of Rebecca Minkoff x MAVION collection and a $500 SoFi cryptocurrency card. 

The other 50 non-fungible tokens include five free mints for the second drop, due in September. This type of NFT goes for 1.35 ETH (approximately $900 at the time of writing).

It’s worth noting that the artworks were created by international fashion designer Dayoung Kim, who participated in the legendary TV show Project Runway, and is now part of the MAVION team. 

“NFTs are changing the way we’re doing business, and this capsule is another step for our brand toward the future of luxury fashion, a place where the physical and digital worlds meet,” says Rebecca Minkoff.  

Among fashion brands stepping into the Web3 space are Phillip Plein, Jason Wu, Salvatore Ferragamo, and others

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Valeria Goncharenko

Valeria is a writer and creator, passionate about Web3, marketing, and fashion. She dedicates her spare time to photography and art direction and has recently minted an NFT collection.

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