Polygon invests $4M in animation studio Soyuzmultfilm to develop NFTs and gamified experiences


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Polygon blockchain has announced a partnership with Russian animation studio Soyuzmultfilm, also known as SMF Animation Studio. As part of the collaboration, the studio will receive $4 million in funding and will turn its characters into NFTs.

Polygon invests $4M in animation studio Soyuzmultfilm to develop NFTs and gamified experiences
Soyzmultfilm

Within the framework of the collaboration, Polygon/Cere joint venture will invest $4 million in the development of Soyuzmultfilm NFTs and other blockchain-backed projects, such as video games.

The NFT collection will feature Soyuzmultfilm’s favorite characters with their signature traits. According to the statement of Vladimir Chibisov, the Commercial Director of the Studio, collectors will have the option to upgrade the characters’ traits and characteristics.

The first Soyuzmultfilm NFT collection is set to launch by the end of 2022. The parties have not shared the exact release date so far. 

“Soyuzmultfilm is a company with the richest, almost century old traditions, which today, in the 21st century, continues its continuous development, rapidly mastering new forms and technologies. Such a combination of experience and relevant approaches makes it possible to create unique projects. Together with our partners, we will open a completely new page in the history of the legendary film studio,“

said the Chairman of the Board of Directors of Soyuzmultfilm, Yuliana Slashcheva.

Soyuzmultfilm is a Russian animation studio launched in 1936. As of today, the company has produced more than 1,500 cartons, animated TV series, and short films. The studio works in a variety of art techniques, including hand-drawn, stop motion, 2D, and 3D, and has created some truly memorable titles over the years.

Among the most well-known cartoons produced by Soyuzmultfilm are the “Cheburashka” series, first released in 1965. The studio is also famous for “Karlsson-on-the-Roof” in 1968, “Hedgehog in the Fog” in 1975, and “Well, Just You Wait!,” released in 1969. 

Childhood nostalgia is definitely entering the realm of NFTs, and Soyuzmultfilm is not the first company to jump on the NFT bandwagon. Loony Tunes-themed NFTs dropped back in June for all the Tweety fans out there, while the 90s classic Nickelodeon’s “Rugrats and Hey Arnold!” NFT collection sold out in July. These were not the only cartoon-themed NFTs, either. The Care Bears collection appeared on the blockchain in August. Meanwhile, across the pond, Japanese brand Sanrio released the Hello Kitty NFT collection featuring the five most recognizable characters along with Hello Kitty herself.

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Valeria Goncharenko

Valeria is a writer and creator, passionate about Web3, marketing, and fashion. She dedicates her spare time to photography and art direction and has recently minted an NFT collection.

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