News Report
March 22, 2022

Metaverse Fashion Week 2022: Tommy Hilfiger Presents Digital Spring Collection

The first Metaverse Fashion Week is approaching – in Decentraland’s virtual world, prominent fashion designers and brands will demonstrate innovative collections and mark a new chapter in fashion history. 

MVFW will take place on March 24-28 and will offer an immersive shopping experience, which allows buyers to own digital wearables in Decentraland and an opportunity to receive a physical version for real-life use. The four-day fashion event will feature more than 55 popular brands, including Roberto Cavalli, Paco Rabanne, Dolce & Gabbana, Selfridges, and Tommy Hilfiger.

Tommy Hilfiger’s Spring Collection 2022 will showcase the American designer’s hand-crafted NFTs, inspired by the power of digital technology. The brand will offer a virtual shopping experience created in partnership with Boson Protocol – a decentralized network for commerce that enables “seamless exchange of digital assets for physical products, services, and experiences.”

The premium fashion brand’s store will stand in the Boson Portal – Fashion District of Decentraland, designed as the real-life Avenue Montaigne in Paris. Fashion Week visitors will explore floating 3D renders of Tommy Hilfiger’s classic American styles, including its varsity jacket for men, madras shirt for women, and unisex hoodie with the iconic Tommy Hilfiger logo. The brand will have redeemable NFTs, which can be exchanged for physical items delivered to the buyer.

“When I founded my namesake brand in 1985, I never imagined I’d see a time when fashion weeks would be held in a 3D, fully virtual world. As we further explore the metaverse and all it has to offer, I’m inspired by the power of digital technology and the opportunities it presents to engage with communities in fascinating, relevant ways,” said Tommy Hilfiger.

The virtual fashion event shows Tommy Hilfiger’s commitment to fashion innovations, as the brand continues to offer experiences to engage fans in physical and virtual worlds. Last year in December, the clothing manufacturer partnered with the Roblox community and created a digital collection for avatars to wear on the gaming platform.

Unlike restrictive and exclusive traditional fashion shows, MVFW will be accessible and free to everyone.

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In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.

About The Author

Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on [email protected].

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Agne Cimerman
Agne Cimerman

Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on [email protected].

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